Why the Metaverse Will Reshape Digital Marketing For Decades to Come – Adweek

Once every decade or so, something new comes along to transform the marketing industry. If you draw a through-line from radio and television to the advent of the internet and, most recently, digital channels like search, social and mobile, you’d find one common principle: that first-mover advantage pays off handsomely for the businesses who master new, paradigm-shaking channels early.