What is the role of SEO in digital marketing? – Big News Network

Digital marketing is a wide stream of activities that marketers use to promote brands online.

Digital marketing can be divided into these seven streams.

These streams are:

  • Mobile Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Pay-per-Click
  • Content Marketing
  • Email Marketing
  • Mobile Marketing
  • Marketing Analytics.

What is SEO in digital marketing?

SEO is short for Search Engine Optimization and is one of the simplest and most effective ways to reach your online audience who are doing searches on search engines. Therefore, SEO plays a crucial role in reaching your digital audience.

With search engine optimization, you can get your website to rank first on search engine results and get more traffic from people searching for a product or service like yours online.

What are the benefits of SEO in digital marketing?

SEO aims to rank a website or web page at the top of search engine page results. The objective is to get more traffic to your on-page and off-page presence. Therefore, it is advisable that every business should have an SEO strategy in place so that their website performs well on search engines.

SEO is the process by which you optimize the content on your webpage to make it more accessible for Google crawlers looking for quality content. SEO activities also include structuring your website so that it is easier for search engines to scan through and rank your content higher on the results page.

Your content should connect users.

Google ranks searches so that users can find the information they are looking for with ease. Therefore the role of SEO in digital marketing must be that websites should be a source of information for users looking for content online.

Content on websites and web pages should be value-driven and have the objective of connecting users with the content they are looking for. Search engines like Google are always trying to connect users with the content they are looking for.

What are the types of SEO in digital marketing?

SEO in digital marketing is broadly classified into six types of activities. Usually, when one thinks of SEO, they imagine only adding keywords to content and blogs. However, SEO is much more than just that.

Let’s take a closer look at the six types of SEO. After reading this section, you will have a clearer view of what SEO is and understand how you can strategize using SEO.

The six types of SEO are as follows.

On-page SEO

This is the most familiar type of SEO that you may have heard of. On-page SEO optimization happens on the content of the website itself. Onpage SEO requires high-quality and authoritative content that sets your website apart from the competition.

If you create content that wows your users, is original, and has a trustworthy factor, your website will be sure to rank high on search engine results.

On-page SEO also requires that you place keywords at crucial junctions of the content. This can be done by adding keywords to headlines, paragraphs, sub-heads, and more.

The structure of your website is also very important for on-page optimization. Your website should be structured so that it is readable to search crawlers looking for quality content on websites. Take the time to develop your on-page SEO strategy, as this is what will bring the most amount of traffic to your webpage.

Off-page SEO

Off-page SEO is defined as the activities that you do for your website that get you more external links for your page. Off-page SEO depends on the links that your page receives from external sources. These backlinks (as they are called) get you more traffic from other sites to your webpage.

SEO can also depend on the number of users that are talking about your webpage on social media. For example, a blog or webpage that is shared often on social media can bring you a lot of traffic from social media platforms.

Off-page SEO also depends on the relationship you have with bloggers and influencers, depending on when and how often they interact on your website.

Technical SEO

The usability of your website is a huge factor when it comes to ranking your website using SEO.

Technical SEO includes such aspects of your webpage, such as loading speed, bounce rate, the website’s cached library and the structure of your website, and how it attracts Google crawlers.

Local SEO

Local SEO is for businesses that have a brick-and-mortar location within a geographical area. To get your Local SEO up and running, you need to ensure that your business is registered on the Google My Business page. It has all of your shop details such as location, timing, reviews, and other helpful information.

Other ways to strengthen your Google Local SEO is by embedding a Google map marker of the exact location of your business and displaying awards that your business has received.

App store optimization

Do you have an app and not a website that you wish to promote by using SEO? App store optimization or ASO is the practice of optimizing your app on Google Play Store and Apple Store so that you can get more performance from your presence online. App store optimization, just like SEO depends on the backlinks that you receive for your offering, so be sure to collect as many backlinks for your app as possible.

Youtube SEO

Like any other website, Youtube videos need optimization to rank highly within search results. Youtube optimization depends on the quality of the content that you post on Youtube. The content should be informative and have a factor of trustworthiness. You can also improve your SEO ranking of content by ensuring that you have included keywords in the description of the video and the title.

Using SEO as a multifaceted strategy

SEO does not always work in isolation. That’s why you have to use many SEO strategies to get the best ranking in search results. For your SEO strategy to work at high performance, you will have to use a unison of technical seo, on-page seo, and off-page seo to get noticed by search engines. While you may not need all six of the SEO strategies described above, you will undoubtedly need the first three strategies to have industry-standard results when using SEO.

What are the tools used for SEO?

SEO depends on a number of tools to get results. Whether it is technical tools to speed up your website or tools that help you find keywords and their ranking, there are a number of tools that experts rely on to boost SEO for small and large businesses.

Let’s take a look at some of the tools that SEO uses:

Ahref SEO keyword tool

This tool helps you locate trending keywords and use them in your content. SEO keyword tools give you a competitor’s analysis of keywords and tell you which keywords to use to get better results. Ahref SEO keyword tool also tells you which of your links are broken and gives you an overview of your best-performing pages.

Google Search Console

Google Search Console is a free tool from Google that SEO experts use to monitor and read the data that websites get from their search engine ranking. It allows you to submit your site for indexing and gives you an account to control how your website is represented.


SEMRush allows you to view the ranking on your website and allows you to do a domain analysis of your website. It lets you find keywords and compare them to your competitor’s keywords. In addition, it offers analytic reports on the reach of your website, the traffic your website receives, and lets you compare keywords and the domain with your competitors.


In the world of SEO in digital marketing, long-tail keywords have a lower level of competition than direct keywords and are hence less expensive than high volume keywords. Long-tail

keywords are used when a buyer is closer to the point of purchase. Long-tail keywords are more descriptive and describe the users’ needs directly. KWfinder tells you the exact amount of traffic that a long tail keyword is receiving and allows you to use these keywords within your content.


If you want your site SEO to shine, you need the above protocol when optimizing your site for SEO. The rules of SEO in digital marketing should be used together to get the best results. SEO is an ongoing process and often has to be updated for sites to retain their ranking. There are a number of tools that SEO experts can use to get the best results from keywords and get more traffic to their websites.