Uplive partners MediaCom and Viu to rejuvenate livestreaming – Marketing Interactive

Live streaming platform Uplive has collaborated with MediaCom and ViuTV to rejuvenate live streaming by launching a new programme featuring 12 livestreamers.  The programme Uplive – King of Live was a reality show featuring 12 livestreamers, uncovering what it is to be a genuine streamer. The livestreamers were selected out of 1,500 participants to compete with each other. 

They needed to demonstrate their ability to create engaging content and quality interactions with fans around random topics, such as food, music, fashion, make up and sports. 

Judged and coached by the professional panels consist of actress Crystal Cheung, singer Phil Lam and TV programme director Eva Wong, the participants learned that they needed more than their appurtenances or talent to be successful and had their passion questioned again and again. Uplive said they hoped to show to the public that livestreaming is more than just chitchats but with numerous possibilities. With the presence in APAC and the US, Uplive said the programme could let people know that it is  become a new entertainment platform with a strong interactive function with diversified content.

“Uplive is celebrating its 5th anniversary and as a company which launched a new livestreaming entertainment using technology innovation, we are so happy to work with ViuTV, a pioneer in reality shows using TV media to produce this exciting programme,” said Kelly Qiu, CEO of Asia Innovation Group Hong Kong. 

“Together, we are making another breakthrough as it was the first time that a TV show can combine with an online video streaming platform to create a new entertainment experience. This is not only the first programme in this kind in Hong Kong but also in Asia. We believe this is the dawn of true interactive cross-media entertainment,” Qiu added. 

A recent PwC’s Global Entertainment & Media Outlook 2021 – 2025 showed that Hong Kong entertainment and media revenues will see a year-on-year rise of 7.65% from 2020 (US$7.8bn) to US$8.4bn in 2021 as the pandemic effects subside. Also, the proportion of mobile display advertising revenues to the entire Internet advertising in Hong Kong will rise from 16.5% in 2016 to 40.1% in 2025.

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