Understanding Web Spam and How to Avoid It With Smarter SEO – Adweek

Advertisers often don’t realize they’re using tactics that Google considers off-limits

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Advertisers often don’t realize they’re engaging in practices that Google considers off-limits Margi/Getty Images

By Phil Frost

5 hours ago

When spam hits your inbox, it might involve a Nigerian prince promising you millions of dollars or an email from PayPal that seems just a bit off. But what does it mean when Google designates a website as spam?

Phil Frost

Performance Marketing contributor Phil Frost is the founder and COO of digital marketing agency Main Street ROI.

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