Influencer marketing is truly the wave of the future. More and more, businesses who want to succeed are procuring endorsements from online Influencers who bring with them a large audience of potential customers for you. Taking advantage of this is a good idea and today we’re going to talk about the top reasons to use Influencer marketing for your business.
We’ll give you a hint… it’s a very, very good idea.
Word of mouth get results
When someone famous endorses your product then you are going to get sales. It makes sense, after all. People who are subscribing to view Influencer content feel that they have something in common with the influencer and so they tend to give weight to their opinions.
This means that an influencer endorsement is the closest thing you can get to a personal friend of your potential new customer recommending your products or services. They will also talk about your services from time to time, generating more attention that you can practically bring to the bank.
Sustainable advertising which circumvents Ad-blocking
Let’s say that you are using standard ads to promote your Toronto building permit firm. While this is a useful and necessary service, when it comes to advertising the options can seem a little ‘dry’. Typically, you will be employing the standard SEO tactics which will include advertisements that are more and more likely to be targeted by ad blockers.
A glance at your Google analytics will confirm it. Adblocking technology changes daily and as such, it’s hard to ensure that the money which is invested in reaching a target audience isn’t being wasted. Influencers have the advantage here in that they are not going to be blocked.
People are seeking out and following these Influencers and that means that their endorsements will simply never, ever be blocked. If ad blockers have been a constant headache for you then this can really be a game-changer.
Influencer support inflates your brand’s presence
When an Influencer mentions and endorses your brand it is immediately conveyed to a large audience. This audience doesn’t know the size of your company. Maybe you aren’t used to a lot of web traffic but they aren’t going to know this. When they hear the endorsement from a trusted Influencer, they are going to assume that your brand is a strong one.
With resulting spikes in sales and traffic, it can be.
Your SEO rankings can improve dramatically
When an Influencer draws attention to your brand, it doesn’t just result in sales and referrals. It results in traffic to your website. Especially if your business offers some sort of blog or articles as a means of enticing new business.
Part of any successful SEO strategy is getting backlinks to your website. Search algorithms like those which Google employs are going to notice this sort of thing and it will increase your SEO rating. This will increase your chances of coming up quickly in search engine results and this is exactly what you want for your brand.
Influencers represent a commercial that is always ‘fresh’
Generating content is a serious challenge and it always has been. With some brands, it is easier than others, but the challenge is always the same. How do you make things new? How do you get public attention?
By going the Influencer route you’ve changed the rules. You don’t have to make fresh content. The personality who is there to draw attention to your business services and products is getting attention for you with their endorsements and that’s all of the commercials that you need.
This can save you a lot of headaches as the growing numbers of followers which are attracted to the Influencer are also going to be effectively introduced to your specific brand.
Some final words on using Influencer Marketing for your business
As you can see, there are a number of reasons why Influencer marketing is being utilized more and more each day as part of an aggressive marketing strategy. Influencer endorsements are undeniably a source of sales and they come with the bonus of making your company appear larger than it might currently be.
The resulting attention can further return your investment by generating backlinks for you, increasing your SEO rating substantially and this is done through a medium that is never going to be silenced by frustrating ad blocking technology. Finally, you won’t have to waste as much time and resources trying to make new and fresh content to bring new exposure to your products or services.
That’s because Influencer Marketing has got you covered!
Published July 24th, 2021