Tips to Take Advantage of Increasing Care Demands – Physician’s Weekly

As the economy starts to revive and people are venturing out of their homes vaccinated and more inclined to seek wellness checks and routine medical visits, how is your practice poised to meet the demand? Are you ready to take advantage of the opportunities potentially coming your way? Here are a few tips you can implement to improve your practice.

Reach across generations. Although the older population tends to be more diligent in their doctor’s visits, Millennials can’t be discounted as a patient base. According to an article by PrognoCIS, it’s important to be up to date on the technological conveniences you offer. Procedures, such as online check-in and a robust online presence, will be expected by younger patients. Implement better management. Did you know that the most popular article on the topic of practice improvement was published by the AAFP? Did you know that this often-consulted article was written in 1999? Well, some principals of practice management never change. Chief among these is delegation. Make sure your staff can handle everything that does not have to be handled by a licensed physician. Your value is in the time spent with patients, not administration.

Cultivate your online presence. This begins with a well-constructed website with strategic search engine optimization, or SEO. Compliment this with a consistent social media strategy and development of strong online reviews. Several services can ensure that happy patients share their positive experiences with the world.

Time management. This is easier said than done. If it cannot be achieved with perfection, then at least put clear, written processes in place to manage workflow. Have patients receive paperwork electronically so that they can be checked-in by staff ahead of time. If your practice struggles with patients calling at the last minute to be squeezed in for an appointment, have a clear approach as to how to handle them instead of putting them on hold, interrupting the doctor, and disrupting the day’s schedule. You should run your practice according to what works for you—just keep things consistent and make sure to communicate any changes to the staff followed up by written instruction.