The Role of Search Engine Optimization for Startups
Search engine optimization isn’t a new concept.
However, it’s fair to say that the methods of implementation have changed dramatically over the years. There was a time when tweaking the title name and stuffing your content with rich keywords would do the job. Today, the SEO game has changed altogether as Google uses more than 200 algorithms for ranking websites.
SEO should be a part of every startup’s marketing arsenal because it’s cost-effective and yields desired results when smartly implemented. It’s the best way to build traction for your brand and get things moving with a confined budget and limited resources.
Here’s why search engine optimization is indispensable for startups and small businesses:
1. Enhancing Brand Visibility
Getting top positions in SERPs is no joke. You need to incorporate several aspects, and the most critical one among them is SEO. There’s no way any startup can enhance their web visibility if they’re avoiding search engine optimization. You can rank on Google’s first page if you leverage an optimized SEO strategy, and you’ll observe the impact of it yourself.
As per Webfx, more than 75% of total searchers never navigate to Google’s second page. So, the message is loud and clear – implement an effective SEO strategy to achieve higher SERP rankings and enhance your brand visibility or get ignored like the several other web pages on Google.
2. Boosting Organic Traffic
Startups don’t succeed overnight. It’s a gradual process that involves uninterrupted commitment coupled with optimized search engine marketing. You get increased organic traffic when you utilize various SEO strategies, and that’s the need of the hour in 2021. According to Bright Edge, more than 53% of total web traffic comes from organic searches.
If your website receives decent organic traffic, you can reduce your investment in paid-ads marketing. These savings can be utilized to upgrade your existing search engine optimization techniques to empower your web visibility campaign. The best part about organic traffic is the high conversion rate associated with it.
3. Keeping You Active Locally
People often overlook the impact of SEO for creating tracking for your offline store. Even though you run a brick-and-mortar outlet, you can increase the visits through search engine optimization. As per Think With Google, more than 50% of searchers actively look for a store or outlet near them to fulfill their requirements.
This is where local SEO becomes critical. An optimized local SEO strategy brings these users to your offline store through your website. It boils down to the products and services you offer once they arrive at your outlet. Businesses, especially startups, should make the best use of local SEO to achieve the all-important initial sales.
4. Helping in Consumer Analysis
You should know the demographic details of your target audience to create strategies tailored to their specific needs. Search engine optimization strategy revolves around keyword research based on intent, and this provides a pool of information about their queries, pain points, and expectations.
Content Marketing Institute informs that on-page SEO is critical to obtain the right consumer information. Once you have the demographic data ready, you can analyze it dynamically to foster SEO-optimized content ideal for search engine marketing. It’s just the kickstart any startup or small business needs to formulate an audience-specific content marketing strategy.
5. Filtering the Underperforming Content
The best part about all the search engine optimization techniques is hassle-free monitoring. There are several KPIs to measure the success rate of your SEO efforts. This presents you the opportunity to get rid of all the content assets that aren’t delivering as per the expectation. The choice is yours to remove them altogether or modify them based on the performance chart.
According to SEM Rush, you should always include organic visibility, conversions, and backlinks when you’re setting KPIs for your SEO campaign. When you filter the underperforming content, you ensure that your users come across quality content at all times. This helps in building brand reputation and credibility in the marketplace.
Startups and small businesses can’t afford to overlook the importance of search engine marketing in today’s competitive scenario. You need SEO to bolster your brand’s web visibility and increase the overall organic traffic to your platform.
You can also leverage SEO to secure offline consumers and segregate them based on unique buyer personas. You’re able to maintain quality content and get rid of all the underperforming content pieces via SEO.