Starting with the weblogs and online journals that grew with the internet, blogging is now big business. Blogs reach millions of prospective customers, driving marketing campaigns and boosting sales.
Here’s Why Blogging is Essential to Marketing
Blogging is not the only key to the future marketing. The effects of blogging can fuel your marketing campaigns today. The reasons to include blogging in marketing plans include these.
Blogging Drives Visitors to Your Website
With over 4 billion people worldwide using the internet at work and home, digital marketing is essential to business today and in the future.
You could hope that customers and the future clients will type your business’ name in the search bar, or you could depend on digital advertising alone and hope it prompts action. Blogging and blog posts are different, making them audience builders.
The blog readers and the subscribers will get email notices when you have a new post. A click will take them to the blog on your website, and from there those readers can easily become customers and clients.
Repurpose Blog Content
When creating a blog content, it does not have to remain in the blogosphere. Blog content can also become a social media post content and written content for e-newsletters and print publications.
We can feature snippets of blog content in marketing newsletters, prompting existing customers and subscribers to your free newsletter to click through to the blog on your website to finish reading the content.
Businesses can maximize the time spent creating blog content since the publisher can use it in different ways to strengthen the relationship with existing customers and attract new clients. Blog content can interest new readers and convert them into customers.
Blogging Fuels Link Building
Inbound links and backlinks are among the factors that influence the Google algorithm. Including inbound links and backlinks in blog posts on your website can boost its ranking on Google, making your website among the top results of searches.
Having a blog that offers content that is informational and includes helpful links will help your blog get past hurdles such as a content filtering tool. Search engine optimization and internal links will give your company’s website a rankings boost.
These internal links can also lead interested customers and potential customers to other blog posts and pages within your website.
Blog Readers Can Become Leads
Your business could spend money building lists of leads, but how many of those leads are really interested in your company and its goods and services?
Contrast the names on a list of purchased leads with those interested in your sector that find your blog and subscribe by giving you their name and email. Those who subscribe to your blog are already interested in your products and services. They are already familiar with your company and may have even visited your website.
Blog readers and subscribers are not just leading from a list. They are warm leads who want to know more about your business, products, and services. Keeping them engaged with fresh blog content will build customer loyalty.
Blogging Showcases Promotions
Entertainment industries such as online sports betting use refer-a-friend promotions on their website.
Your blog and related email marketing newsletters can interest existing customers in sending their friends your way. Showcasing these types of promotions with blog posts increases your customer base exponentially.
These newly referred customers will most likely become subscribers to your blog and refer their friends, too.
Blogging Builds Your Tribe
Customers who closely follow your product development and consistently purchase from your company are members of your tribe. Their word-of-mouth recommendations of your products and services to their friends and family are the best and most believable form of advertising, too.
To build that tribe, you will need to keep the readers interested by offering fresh blog content that shares details about your products and services. Limited editions and special pricing are effective tools as well.
Blogging will keep customers interested and engaged, and this is essential to the art of tribe-building for long-term integrated marketing results.
Blogging for Marketing Success
Blogging is a cost-effective and powerful tool for creating and keeping loyal customers. With billions of people online every day, digital marketing is essential. Blogging will keep your audience updated on the latest developments in your products and services. Fresh blog content shared through e-newsletters and via social media will keep your website traffic increasing. By creating blogs and blog posts, you will soon have an audience of avid readers and engaged customers.