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You’ve probably heard of the most popular tool in digital marketing, but you’d be surprised how many companies ignore it. Believe it or not, 70% of businesses don’t even have an SEO strategy.
Well, we’re here to tell you that SEO isn’t something to pass up, but it’s okay if you still have questions. Luckily, we can clear that up for you. Let’s talk about the different types of SEO and why they matter to your business.
If you aren’t familiar, search engine optimization (SEO) is the process of optimizing your website and its content to rank higher on specific search engine results. This is important because it’s the best driver of organic traffic, which is the traffic that your website gets without solicitation.
When your site ranks higher on organic search results, it establishes a level of trust with those who click on your site while bringing in a relevant target audience.
For example, those who are searching for “best antimalware software” are more likely to buy such a product than somebody who saw it in one of 5,000 ads a day they see on average. Ultimately, SEO helps to bring in people who want to find your site.
There are also some “happy side effects” that come with a proper SEO strategy. First, SEO goes hand-in-hand with user experience, which will help with your conversion rates, user retention, and even brand loyalty.
Also, unlike PPC campaigns, you don’t have to keep pouring in money to see results. Showing up at the top of a relevant Google search could even be enough to keep your business afloat for years to come.
There are many SEO options to choose from that are more relevant to different businesses. Here are a few key examples.
Whether it’s a law firm or a small business, there are many types of local SEO that are important for different businesses that are different from national or global SEO. With local SEO, you need to be listed on specific directories, obtain the right backlinks, and use location-specific keywords throughout your website.
Local SEO is critical for local businesses looking to drive the right traffic to their website. For example, if you’re searching for a DUI lawyer in Boston, you don’t want to find law firms in Seattle on your search results.
Local SEO is very important to perform correctly if you want to yield the best results. There isn’t room for confusion on your location or services to search engine crawlers as they index your site.
However, the great thing about local SEO is that, no matter how big the city is, you have less competition. Less competition means a greater chance of success and a clearer path to the top of high-traffic rankings. Consider it a low-risk, high-reward situation.
Google Maps, Apple Maps, and other popular navigation tools use similar rankings to search engines, and this is a critical part of local SEO.
For example, if you hop off of a train that’s arriving in a new city and you’re very hungry, you may pull out your navigation app and search for “pizza shop near me”, you’ll be given the options that are both closest to you and that are optimized for this platform. Your company can benefit from the same ranking!
Large-scale SEO like eCommerce SEO or an international blog is bound to have far more competition but a much larger potential audience, so that’s the trade-off. Enterprise SEO is high-stakes, and businesses competing at this scale need all the help they can get.
For example, how is a small, international news site supposed to compete with The New York Times? They have backlinks from every small paper on the planet and build more every day. That’s why professional help is so important, so let’s talk about that.
Important Types of SEO Services
No matter what type of SEO you need, the same services will benefit your strategy. The quality of your website, the content you post, your backlink channels, and your citations are the most critical aspects of any SEO strategy. Here’s what SEO services can do for you.
Some SEO companies will offer content marketing services, where they write SEO-optimized content for your blogs and web pages. However, if there is anything on this list that is doable with your in-house team, especially for a local business, it’s content marketing.
The only trick is proper keyword research and the timing of your content. Creating content in advance and uploading posts once or twice a week is highly recommended.
Backlinks act as the foundation of your website’s authority and the primary off-page ranking factor for your content. Backlinks are links from other sites to yours, and they are a difficult commodity to develop.
However, with backlink-building services, you could start building that foundation of authority with search engines like Google, which will help every post of yours rank higher over time.
As we mentioned, UX and SEO are closely related. Google’s algorithm is designed to match the best sites with specific searches, so it would reflect poorly on them if they constantly offered low-quality sites.
Web design is the foundation from which you will grow your SEO strategy. Having an optimized website and a few backlinks is all you need for a content marketing strategy to come to fruition.
Lastly, SEO services can help you clean up citations from Google. In many cases, search engines penalize websites for various acts such as buying or selling links, promoting low-quality content, and more. Cleaning up these citations might be all you need to see progress in your SEO strategy.
Now that you know the different types of SEO and services, put this knowledge to good use! A well-executed SEO strategy yields long-lasting results that will help your website grow for years to come, so don’t underestimate the value of this marketing tool. Stay up to date with our latest marketing news and feel free to contact us with any questions!
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