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Sites like edX, Coursera, and LinkedIn Learning offer free or affordable online marketing courses and certificate programs.
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  • Understanding marketing, social media, and SEO can help you move up in your career or business.
  • Sites like edX, Coursera, and LinkedIn Learning offer free or affordable online marketing courses.
  • Below, we outlined the best online marketing courses and certificate programs.

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Online marketing is all around us, from social media ads to our Google search results and even sponsored blog posts. If you’re a business owner, are contemplating a change of careers, or simply want to learn new in-demand skills, understanding the ins and outs of online marketing can be a game-changer. 

There are different types of marketing professionals. Some may dedicate their time to creating print or digital advertisements, while others focus on social media channels or work with content writers to find the best keywords to boost their SEO ranking and Google search results. 

As with many professions, there are a lot of learning opportunities available online, from free introductory courses to in-depth certificate programs from platforms like edX, Coursera, LinkedIn Learning, Udemy, and Skillshare. Whether you want to expand your knowledge (or even just see if a marketing career seems interesting enough to commit yourself to), taking an online marketing course can help take your career or business to new heights. 

The 15 best online marketing courses and certificate programs:

Online marketing courses

Online marketing certificate programs

Introduction to Marketing

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Available on edX

This University of British Columbia course is designed for beginners and anyone interested in gaining a better understanding of all marketing jargon as well as strategies and techniques. Students learn a range of topics including market research, how to gain customers, and how to use social media.  

Digital Marketing Foundations

Screengrab from Linkedin Learning Digital Marketing Foundations course

LinkedIn Learning

Available on Linkedin Learning

Whether you’re a novice or have some experience with online marketing, this relatively short class teaches you how to figure out your audience and target customers by using SEO, digital ads, and social media to meet your goals.

The Complete Digital Marketing Course

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Available on Udemy

Whether you’re considering a new career, want to expand your professional skillsets, or want to get your business off the ground, this intensive and immersive course can help. Topics range from market research, Google Adwords, and using WordPress for copywriting.

Digital Marketing | The Complete Google Ads Masterclass

Screen grab from Digital Marketing - The Complete Google Ads Masterclass on Skillshare


Available on Skillshare

One of the many aspects of online marketing is creating advertisements on Google. This class is geared for anyone who wants to grow their business or wants to expand their skills, where you quickly learn how to use ads to increase traffic to your website, convert your target audience into customers, analyze ad campaigns, and more.

SEO Foundations

Screen grab from SEO Foundations online course

LinkedIn Learning

Available on Linkedin Learning

If you’re interested in honing your SEO skills for your job or your own business, this course is designed with that in mind. The class focuses on using the principles of SEO, such as using keyword search, internal and external links, as well as implementing an SEO strategy to achieve notable results.

Google Universal Analytics Essential Training

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PeopleImages/Getty Images

Available on Linkedin Learning

Digital marketing is complex, but if you want to understand all the happenings behind the scenes of how your business comes up in search engines and how people interact with your website, this class is for you.

Online marketing certificate programs

Digital Marketing Fundamentals Professional Certificate

Screengrab from Digital Marketing Fundamentals Professional Certificate video

University of Edinburgh

Available on edX

Curious about all the marketing jargon and different strategies that are used to target customers? This fundamentals certificate program from the University of Edinburgh explains everything you need to know to conduct a competitor audit as well as create your own marketing strategy.

Search Engine Optimization (SEO) Specialization

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Westend61/Getty Images

Available on Coursera

Understanding how SEO works is crucial for any business or organization. This four-course Specialization from the University of California, Davis teaches you the basics of SEO, from conducting a keyword search to optimizing a website and analyzing web reports. Upon completion of the certificate program, you’ll be able to identify and recommend SEO best practices to future clients. 

Lauren David is a Chilean-American freelance writer. She writes about food, travel, tech, wellness, and more and has been published in various publications, including Budget Travel, Greatist, Huffington Post, Reader’s Digest, and Taste of Home. When she’s not writing, she enjoys spending time in her garden and by the ocean. See her portfolio on her website: Learn more about how our team of experts tests and reviews products at Insider here.

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