SpaceX will launch a satellite to display advertisements in orbit with Canadian startup GEC – National Post

Ad space will be purchasable with five different types of tokens that determine the shape the ad will take and its duration

Author of the article:

Daniel Johnson

Publishing date:

Aug 09, 2021  •  6 hours ago  •  2 minute read  •  21 Comments

(FILES) This file handout image courtesy of NASA shows a SpaceX Falcon 9 rocket with the company's Crew Dragon spacecraft onboard at sunset on the launch pad at Launch Complex 39A as preparations continue for the Crew-2 mission, April 21, 2021, at NASA's Kennedy Space Center in Florida. - A crewed SpaceX mission to the International Space Station has been postponed by a day due to weather concerns downrange of the launch site, NASA said on August 3, 2021. Liftoff had been scheduled for August 5,2021 but because of unfavorable conditions along the Atlantic coast, it will now be set for 5:49 am (0949 GMT) on August 6, 2021.
(FILES) This file handout image courtesy of NASA shows a SpaceX Falcon 9 rocket with the company’s Crew Dragon spacecraft onboard at sunset on the launch pad at Launch Complex 39A as preparations continue for the Crew-2 mission, April 21, 2021, at NASA’s Kennedy Space Center in Florida. – A crewed SpaceX mission to the International Space Station has been postponed by a day due to weather concerns downrange of the launch site, NASA said on August 3, 2021. Liftoff had been scheduled for August 5,2021 but because of unfavorable conditions along the Atlantic coast, it will now be set for 5:49 am (0949 GMT) on August 6, 2021. Photo by (Photo by JOEL KOWSKY/NASA/AFP via Getty Images)

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Through a partnership with a Canadian startup, SpaceX plans to put an advertising satellite into orbit that will allow companies to display logos and promoted content to the world below.

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The startup involved in the project is a company named Geometric Energy Corporation (GEC), the Independent reported.

“I’m trying to achieve something that can democratize access to space and allow for decentralized participation,” Samuel Reid, the CEO and co-founder of GEC told Business Insider.. “Hopefully, people don’t waste money on something inappropriate, insulting or offensive.”

The advertising satellite, he added, would be released into orbit in 2022.

Individuals and corporations looking to secure ad space, will be able to buy tokens, using cryptocurrencies, allowing them to locate and design a pixel on the satellite’s screen. There are five tokens that can be purchased that will affect the pixels differently: Beta and Rho, which will determine the placement of an advertisement on the screen, Gamma and Kappa for the Colour and brightness and XI, to determine the duration of an ad.

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“There might be companies which want to depict their logo … or it might end up being a bit more personal and artistic. Maybe Coca-Cola and Pepsi will fight over their logo and reclaim over each other,” Reid said.

It is not currently clear how many ads can be shown at one time, or the size of each ad.

According to Business Insider, a selfie stick will be attached to the advertising satellite that will display the side of the satellite where the screen is located. Footage of the display screen will be live-streamed on YouTube or Twitch, said Reid, publicly accessible to anyone who wants to view the screen.

The advertising satellite will be launched into orbit on a Falcon 9 rocket, that will release the satellite before continuing to the moon.

Reid initially reached out to SpaceX in 2018 regarding an advertising project, and according to Reid, it took SpaceX some time before it took GEC seriously.

It isn’t clear which cryptocurrencies can be used to buy the ad space. However, a May 2021 press release stated that Dogecoin has been chosen as the “unit of account for all lunar business” between SpaceX and GEC.

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