In 2021, it’s no longer enough to have a quality website and know what keywords and phrases you’re targeting. Today, in a digital era where more than 50% of the world’s population has access to the Internet, you need to make sure that you’re reaching your audience and resonating with them. That means creating a robust digital marketing and SEO strategy that encompasses a wide range of techniques and tactics.
Businesses worldwide are competing for the same keywords as you, and the market has never been more saturated. So, you need to make sure that your business is constantly evolving and adapting its search engine optimisation practices. For modern business owners, here’s a practical guide to the SEO practices that you need to be doing in 2021 and further into the future.
Writing Posts For Relevant Platforms
Over the years, many link building techniques have come and gone. One crucial strategy has remained, and it can help you to build quality, relevant links that improve your site’s traffic as well as its search rankings. That strategy is guest posting on relevant sites.
Link building is an important part of any off-page SEO strategy. As Google and other search engines value the links that point to your site and view them as a vote of confidence, it’s crucial that you work hard to build them. However, you need to make sure that you build quality links that are relevant to your niche. Poor quality, irrelevant backlinks could harm your site’s reputation and rankings rather than helping them.
Finding relevant, high-quality sites, reaching out to them and then writing articles for their site can all take a lot of time. Instead, look at using a link building agency. For instance, there’s UK Linkology who provide custom link building services that can save you time and ensure that you get the quality backlinks that your website needs. Their team will find relevant sites for you and communicate with them. Then, their in-house writers will create insightful articles that show your link at its best. As a plus, you’ll also get to approve every aspect of the process.
Optimising Your Content For The ‘People Also Ask’ Section
The Google snippet at the top of every search result page used to be the key target for most SEOs, and to some extent, it still is. While you should still optimise your content for the snippet, it’s also a valuable exercise to target the ‘People Also Ask’ section as well.
This section appears on most Google results and contains a list of questions that other users often ask in association with the existing search. When users click on a question, the box drops down to reveal a section of an answer from a web page, as well as the link to the full piece of content. As such, this section is as valuable to your site’s SEO as the initial snippet at the top of the page.
To optimise for this section, you need to make sure that you write content that contains questions and that you clearly answer them in your piece. Creating an FAQ page on your site could also be a valuable way to improve your chances of achieving a coveted position on the ‘People Also Ask’ section.
Checking Your Site’s Core Web Vitals
Previously, you might have thought that your core web vitals were optional and that they were merely a handy way to troubleshoot any issues your website users might report. However, following Google’s recent Page Experience update, core web vitals and other statistics related to your website’s usability are now ranking factors.
As a result, you need to make sure that you review your web vital regularly and that you are proactive about fixing any issues. Core web vitals refer to practical information about how quickly a website loads on different devices. Google allows users to view reports on core web vitals, which could help you to quickly identify the issue and solve it.
There are other factors that affect Page Experience, such as accessibility on a range of devices, page security, and HTTPS. So, if your company’s website isn’t already optimised for unique forms of search, such as mobile or voice search, then you need to collaborate with your web developer to ensure that you get this done promptly. Check that your website uses HTTPS correctly and create a robust cybersecurity strategy for every aspect of your business. If you don’t focus on these factors that affect Page Experience, then you could experience a drop in ranking as your website falls behind other, better functioning sites.
Focusing On What Your Website Visitors Want
It’s always tempting to create a website and content that’s built entirely around what Google’s algorithm wants or what you think it wants. Many websites and digital marketing experts will try to tell you that they know how Google ranks sites, but the fact is that unless the search engine tells you itself, it’s just a guess on their part. However, one thing we do know for sure is that Google’s main mission is to provide web users with the content and answers that they need.
As such, you should focus on creating a website that benefits your users. If you do this, then the chances are that you’ll be doing what search engines want as well. Consider researching what you’re competitors are doing, and work out what tactics you could incorporate into your site. You could also think about other online platforms that your target audience enjoy using.
For example, if you have a young target market that enjoys using TikTok, the video-based social media app, then you could consider creating your business an account and linking it to your website. You could then cross-post videos and potentially drive more traffic to your site through giveaways and promotions that involve visiting your website.
Embracing Video Content
Following on from the example above about TikTok, it’s time to talk about video content and its increased role in driving the digital advertising space. Video is an easy-to-use form of content that has become increasingly popular over the past few years. Statistics show that video is here to stay and should play a major role in any digital marketing campaign.
Even if your company doesn’t embrace social media platforms like TikTok and Facebook, it still needs to add video content to its website. Also, you should remember that YouTube is a search engine in its own right, so you need to learn about YoutTube SEO and how you can get your video content noticed online.
With informative, insightful video content, you can bolster your rankings and give your target audience the information they need, the way they want to see it. Modern smartphone cameras and editing apps mean it has never been easier to create high-quality, professional-grade videos with very little training or video production knowledge. If you’re unsure about how to create great videos, then there are plenty of professional agencies out there to help you.
These tips will help you to see the latest trending SEO tactics and understand the areas of digital marketing that you need to focus on in 2021 and further into the future. With this knowledge, you can optimise your website’s SEO strategy and ensure that your business remains relevant in this highly competitive online market.