Real Estate Marketing is slightly different from the conventional marketing industry. Real estate buyers could be one-time buyers and, therefore, they rely on accurate sources of information to make the best choice. With the real estate market booming, it is more important than ever for real estate agents to be front and center when potential clients begin the hunt for a reputable agent to help them buy or sell a home. Real estate marketing software provides the opportunity to real estate businesses to make a huge impact on their Marketing campaigns through SEO, Content Marketing and Paid advertising tactics.
A solid Content Marketing strategy when combined with SEO and a strategic ad strategy can have a positive influence on real estate marketing. In an example quoted by Marketing 360®, a real estate brokerage saw over 1 million impressions, tens of thousands of clicks, and hundreds of conversions within a span of 6 months.
What is the best strategy for Real Estate Marketing?
SEO and content marketing remain the top-performing marketing channel for real estate players.
From ranking high in the search engine to promoting blogs and informative content through websites and affiliated websites, real estate businesses generate a lot of inbound traffic through first-party data, registrations, contact forms, and inquiries.
In most cases, a marketing team is able to increase its organic rankings for relevant keywords (primary keywords) by fully optimizing the existing pages of their website and consistently adding valuable content to their website in the form of blogs and new website pages.
Video marketing is also a key SEO tactic that aligns with overall content marketing goals. Publishing video content on YouTube, Instagram, Facebook and TikTok could drive more traffic to your website. The key here is to create engaging and informative videos for YouTube channels and optimizing the descriptions and promotional content with relevant keywords.
The second part of their marketing strategy is to utilize retargeting ads. This is an especially effective type of advertising for real estate businesses because, as potential buyers and sellers are looking online for a real estate agent, they’re typically still in research mode and not ready to pull the trigger just yet.
With retargeting ads, a real estate business might be able to stay top of mind by targeting people who had previously visited their website.
This multi-channel real estate marketing strategy could help a real estate business see a huge boost.
In 2021, building a solid real estate marketing strategy with SEO, Content marketing / video content, and paid ads could turn around the game in your favor.
Source: Marketing 360
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