New Zealand is a nation of small businesses, with over 97 per cent of all companies in the country employing 20 or fewer staff. In fact, many small Kiwi businesses have gone on to see enormous international success (look at Xero, RocketLab and Vend). However, growing a new business here is more challenging than ever.
With so many big players on the market, getting cut-through to potential customers can be incredibly difficult. Businesses are needing to get creative with their marketing and find new avenues to reach their target markets, but there are pitfalls to common advertising platforms:
- Search engine marketing: hugely competitive and can come at a high cost
- Social media: considered to be the least trustworthy form of advertising worldwide
- TV or billboards: too expensive to be a long-term solution for small businesses.
One potential way to reach millions of potential Kiwi customers online (at a budget you can afford) is through Stuff Ads, hosted on New Zealand’s largest locally-owned news site. Research has shown that news sites are 4x more trustworthy than social media, increasing your chances of winning customers over – and whether your budget is $5 or $500, Stuff Ads will deliver results.
How does Stuff Ads work?
You can build your advertisement in a matter of minutes by following an easy step-by-step process. You also get to choose what kind of ad you’d prefer – display or native placement.
- Display: with a display ad, you create an eye-catching image that will sit alongside the right hand column of the Stuff website, where customers then click through to your website.
- Native: with a native ad, you choose a cover image, headline and description that you think will grab readers’ attention. Your ad will then sit amongst other Stuff articles, and potential customers click through to your website.
Have other businesses seen results with Stuff Ads?
Hundreds of Kiwi businesses have seen their website traffic increase through the use of Stuff Ads – but don’t just take our word for it. Have a read through this case study describing how one company saw a 600-700 per cent increase in traffic, up to 30 per cent of which can be attributed to their Stuff Ads campaign.
Case study: Kind Face sees increase in sales through Stuff Ads campaign
When Covid-19 hit, Chris and Sarah Larcombe launched Kind Face, offering triple-layered linen face masks produced in New Zealand using natural materials sourced through local suppliers. As a newly established start up with a very small marketing budget, the challenge for Chris and the Kind Face team was getting their story and brand out to Kiwis.
After exploring online advertising channels like Facebook and Google and feeling they weren’t the right fit for the Kind Face brand, Chris turned to Stuff, which he felt was better aligned in terms of brand values.
Chris decided to make the most of Stuff’s self service ad platform for SMEs, Stuff Ads, which gave him the power to build and manage his own ads. The campaigns featured both Display and Native ads, with nationwide reach across the Stuff mobile site, targeting audiences such as Lifestylers, Business Professionals and Sports Fanatics.
“The Stuff Ads platform is super easy to use and lets me track the performance of ads myself without the need for third party support,” explains Chris. “And there’s a feel good factor about using it because it’s a locally owned platform.”
One of Kind Face’s objectives was to sell 100 per cent of what they could make during Level 4 lockdowns, which is between 100-120 masks per day. Their first set of ads on Stuff really kickstarted the momentum, and 30 per cent of sales achieved across a 10 day (2 week) period was generated by Stuff Ads.
For more information about Stuff ads visit stuffads.co.nz.