Programmatic Display Advertising – like many other industries – is expanding with the growth of technology. In this Global Forecast, we examine the market size, shares, trends, and forecast to 2025.
What is Programmatic Display Advertising?
Programmatic display advertising is the process of buying programmatically through a technology that helps buyers purchase inventory with high levels of certainty and efficiency. Advertisers utilize this technology to decide which media outlets should buy and get a specific audience.
Programmatic Display Advertising Market Size, Shares, Trends and Forecast to 2025
Programmatic display advertising is formed by data and digital marketing on the Internet. Advertisers use programmatic display advertising to reach high efficiency and effectiveness in achieving a consumer-targeted audience at a low cost. The programmatic display advertising market size was estimated at USD 11,647.92 Million in 2017 and is expected to reach USD 17,479.51 Million by 2025, at a CAGR of 13.59% between 2018 and 2025.
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The Programmatic Display Advertising Market Size, Shares, Trends, and Forecast to 2025 report provides statistics on the size of the market in each region. It also includes information about worldwide spending in the display advertising industry.
The Programmatic Display Advertising Market Size, Shares, Trends, and Forecast to 2025 report includes in-depth information on the significant stakeholders driving the market, such as technology providers, advertising agencies, publishers, advertisers, and software vendors.
The global programmatic display advertising market is expected to reach USD 15.36 billion by 2025, with a CAGR of 28.4% during the forecast period. Asia-Pacific is anticipated to be the fastest-growing region in the global programmatic display advertising market due to rising digital ad spending and increasing adoption of programmatic ad buying methods.
Growth Expectations by Consumer Group
The Programmatic Display Advertising market is expected to reach USD 8,879.1 billion by 2025 from USD 2,775.3 billion in 2018, at a CAGR of 22.9%. The industry’s growth is expected to be driven by the low cost and ease of use associated with programmatic advertising solutions and its ability to target large audiences across platforms and devices, as well as its higher ROI than traditional display ads and other advertising formats.
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Influencers and Advertisers: What’s Driving the Revenue?
“Content marketing is a broad-based strategy for marketers to build and maintain a close relationship with their consumers.”
Programmatic Display Advertising Technology
Display advertising is one of the most effective channels used by advertisers. Programmatic display ad technology allows advertisers to target audiences and ads at scale across the digital ecosystem, including desktop, mobile, in-app, and connected TV.