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Programmatic display advertising market is expected to reach USD 451.48 billion by 2027 witnessing market growth at a rate of 35.4% in the forecast period of 2020 to 2027. Data Bridge Market Research report on programmatic display advertising market provides analysis and insights regarding the various factors expected to be prevalent throughout the forecast period while providing their impacts on the market’s growth.
Prevalence of platform for mobile marketing contribution, rising digitisation across the globe, growing usages of social media advertising and running of effective campaign are some of the factors that will likely to enhance the growth of the programmatic display advertising market in the forecast period of 2020-2027. On the other hand, adoption of digital video consumption such as Netflix, amazon prime and others which will further boost various opportunities that will lead to the growth of the programmatic display advertising market in the above mentioned forecast period.
Global Programmatic Display Advertising Market Scope and Market Size
- Programmatic display advertising market on the basis of AD format has been segmented as online display, online video, mobile display, and mobile video.
- Based on sales channel, programmatic display advertising market has been segmented into real time bidding (RTB), private marketplaces (PMP), hybrid, direct deals, and automated guaranteed (AG). Real time bidding (RTB) has been further segmented into open real-time bidding, and private real-time bidding.
- On the basis of enterprise size, programmatic display advertising market has been segmented into SMBs, and large enterprises.
The countries covered in the programmatic display advertising market report are U.S., Canada and Mexico in North America, Brazil, Argentina and Rest of South America as part of South America, Germany, Italy, U.K., France, Spain, Netherlands, Belgium, Switzerland, Turkey, Russia, Rest of Europe in Europe, Japan, China, India, South Korea, Australia, Singapore, Malaysia, Thailand, Indonesia, Philippines, Rest of Asia-Pacific (APAC) in the Asia-Pacific (APAC), Saudi Arabia, U.A.E, South Africa, Egypt, Israel, Rest of Middle East and Africa (MEA) as a part of Middle East and Africa (MEA).
Leading Key Players Operating in the Programmatic Display Advertising Market Includes:
The major players covered in the programmatic display advertising market report are AppNexus Inc., Verizon Media., Yahoo India Private Limited, DataXu, Inc, NextRoll, Inc., Google Inc., Adobe, The Rubicon Project, Inc., rocketfuelemea, MediaMath, Inc., IPONWEB Holding Limited, VOYAGE GROUP Inc., Adform, The Trade Desk, Beeswax, Connexity, Inc., Centro, Inc, RhythmOne, LLC, among other domestic and global players. Market share data is available for global, North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America separately. DBMR analysts understand competitive strengths and provide competitive analysis for each competitor separately.
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Reasons to buy the report:
- Illustrative segmentation, analysis, and forecast of the market based on device type, technology, sales channel, and application, and region have been conducted to give an overall view of the Programmatic Display Advertising market.
- A value chain analysis has been performed to provide in-depth insights into the Programmatic Display Advertising market ecosystem.
- The report includes pricing analysis, patent analysis, ecosystem analysis as well as technology and case study analysis pertaining to the Programmatic Display Advertising.
- The key drivers, restraints, opportunities, and challenges pertaining to the Programmatic Display Advertising market have been detailed in this report.
- Detailed information regarding the COVID-19 impact and related updates on the Programmatic Display Advertising market has been provided in the report.
- The report includes a detailed competitive landscape of the market, along with key players, as well as an in-depth analysis of their revenues and market share.
Key Questions Answered
- What are major advances witnessed in Programmatic Display Advertising technology?
- What is the impact of the COVID-19 pandemic on the Programmatic Display Advertising market?
- Which players occupy the largest share in the Programmatic Display Advertising market?
- What are the key strategies in the Programmatic Display Advertising market vendor landscape?
- Which region is expected to hold the largest share in the Programmatic Display Advertising market?
- What are the current trends and drivers enabling the Programmatic Display Advertising market growth?
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