Movers and Shakers: October 2021 – PerformanceIN

VoucherCodes announced the appointment of Maureen McDonagh as its new Managing Director.

Maureen will develop and oversee the UK business. She will be looking to use her vast experience in building large loyal customer bases to drive the growth of the company’s digital offering – online, mobile and in-store.

Maureen said: “I’m really excited to join the team at VoucherCodes. I’m looking forward to leading the business into its next phase of growth, tapping into my experience to drive customer loyalty and innovation.”

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced the appointment of Anne-Sophie Zeller as Publisher Business Development Director for Western Europe.

Zeller will collaborate with the Sales and Customer Success teams to grow Adform’s Publisher business in Western Europe. Reporting to Adform’s Director for Customer Success in Western and Southern Europe, Alexandra Jarry-Bourne, Zeller will be responsible for cultivating new and existing client relationships for Adform’s publisher solutions.

Anne-Sophie said: “I’m excited to join the team during such a high-growth period and look forward to connecting Adform’s publisher clients with solutions that secure maximum value for every impression.”

Virgin Money has appointed performance marketing agency, Journey Further, as its retained SEO partner.

The appointment follows a competitive six-way pitch process and will see Journey Further manage the bank’s SEO activity, including digital PR. Journey Further will focus on amplifying online visibility across Virgin Money’s full range of products and services.

Robert Jefferson, Head of Marketing at Virgin Money, said: “Culturally we think that this is a great fit, and see Journey Further as an extension of our in-house team. Journey Further’s data first approach, underpinned by technical know-how stood out to us in the pitch process. We’re looking forward to having them on board.”

Commenting on the win, Dan Nutter, Head of SEO at Journey Further, said: “The team is really excited to be working with Virgin Money and I’m confident our performance-driven approach will deliver amazing results and growth for the brand!”

Teads, the global media platform, announces a new partnership with the specialised media publisher, Future Plc across the US, UK, Australia and Canada to deliver video and display inRead advertising technology, Teads’ flagship ad format.

The comprehensive partnership will enable Future Plc 240+ titles. The exclusivity covers outstream video across Future’s titles, but the partnership also includes display formats, allowing Teads’ to deliver consistent incremental revenue through elegant ad-formats that deliver attention and results for advertisers.

With over 300 million unique monthly users online, across some of the most respected publishing brands, Future is a global leader in intent based, niche publishers. By tapping into audiences’ passions, Future has developed deep and trusted relationships with its readers, and therefore positioned itself to offer fantastic opportunities for advertisers across their diversified brands.

Nick Flood, Global Commercial Operations Director, Future Plc said: “We are delighted to be partnering with Teads across a range of solutions to further enhance our product offering to clients and agencies. Video is a key growth area for our portfolio of market leading brands and I’m looking forward to working with Teads to expand our scale and revenues.”

Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has appointed Mark Atkinson to the position of VP Adobe EMEA alliance & enterprise sales lead for Merkle and dentsu’s CXM Service Line, with a focus on the commercial and go-to-market strategies across EMEA.

In this newly created role, Atkinson will support brands looking to increase their technology investments due to the accelerated need to modernise solutions to meet changing customer expectations. Both Atkinson’s prior experience and existing relationships will enable him to drive invaluable partnership strategies and propositions in the market as a trusted partner to both Adobe and Merkle’s client base.

In his new role, Atkinson will also strengthen and drive the mutual business strategy with Adobe across EMEA, whilst helping clients achieve value from their technology investments. The role brings vital expertise and a deeper focus on Merkle’s growing partnership with Adobe in the region, helping clients deliver a seamless customer experience across every touchpoint.

Mark commented: “CX transformation continues to be at the forefront of customer growth strategies, and combining Adobe’s market-leading CX technology, with Merkle’s proven experience in rapidly driving value-based customer outcomes and sustainable returns from technology investment is a proposition un-matched in the EMEA market.

“I am delighted to have the opportunity to join an exceptional team at Merkle, building on the solid foundations already in place. It was clear through the joining process that Merkle’s focus on growth, DEI, career development and a strong team culture was going to provide the basis of a great place to work.”

Impact.com announced an integration with HubSpot, a leading CRM platform for scaling companies, which is now listed in the HubSpot App Marketplace. This follows impact.com’s recent announcement highlighting the company’s significant growth in the first half of the year and notable integrations with BigCommerce and Shopify.

David A. Yovanno, CEO at impact.com said: “As the B2B SaaS market becomes more competitive, companies need ways to cut through the noise and expand their user base as quickly as possible.

“Partnerships are critical to growth but many B2B companies don’t know how to get started. With the trends towards open architecture and interoperability, we encourage SaaS companies large and small to find and integrate with complementary businesses that cater to a similar demographic – especially when doing so also creates a better customer experience. Partnerships that just make sense and create value for the consumer always win, and we’re seeing a lot of success stories like this on the impact.com platform.”

International digital agency, Dept, has announced a new structure to its regional leadership as it continues its international expansion. In addition to the introduction of a new regional C-level, Dept has created Global SVP roles to unite and drive the agency’s services across all of its operating markets.

In the UK, Jamie Kenny and Alex Miller, the co-founders of Byte (part of Dept) which joined Dept in February 2021, will step into the roles of Global SVPs of Creative & Content. Jonathan Whiteside, co-founder of Building Blocks which joined Dept in 2016, will move from his role as Principal Technology Consultant into Global SVP of Technology & Engineering, together with Jesse Streb, co-founder of Rocket Insights (part of Dept) in the US. 

“We have rapidly grown over the past few years and welcomed some pioneering agency founders and leaders to Dept,” said Dimi Albers, CEO, Dept. “By placing these people into Global SVP roles aligned to our core pillars of creativity, technology and data, we will accelerate our global service lines, instill excellence across everything we do, and grow the next generation of digital leaders.”