Make your brand’s nickname work for you – The Australian

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Nicknames a great branding shortcut

As more and more brand engagement moves online, how should marketers approach brand nicknames in an increasingly digital landscape?

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Nicknames a great branding shortcut

As more and more brand engagement moves online, how should marketers approach brand nicknames in an increasingly digital landscape?

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  • Full digital access to The Wall Street Journal
  • Subscriber-only newsletter briefings
  • The Australian Plus member benefits program

Digital + Weekend Paper

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Then $40 billed every 4 weeks*

$32 billed every 4 weeks for the first 12 months (min. cost $416).

Then $40 billed every 4 weeks*

  • Full access to The Australian website and apps
  • Full digital access to The Wall Street Journal
  • Subscriber-only newsletter briefings
  • The Australian Plus member benefits program
  • Saturday paper delivered including The Weekend Australian Magazine and Review

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  • Full digital access to The Wall Street Journal
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