Is Digital Marketing A Good Career Option In 2021? – BW Businessworld

Digital marketing necessitates an understanding of SEO and SEM, which can be acquired through a few programs, and the need for this talent is already on the upswing, resulting in a diverse range of opportunities.

With recent events, the world has shifted from the physical to the digital realm, opening up new opportunities and consumers. 

Many companies have switched from conventional to digital advertising, allowing them to extend their brand or reputation from regional to worldwide levels. 

Digital marketing necessitates an understanding of SEO and SEM, which can be acquired through a few programs, and the need for this talent is already on the upswing, resulting in a diverse range of opportunities. Digital marketing is a lucrative field with several advantages. 

We’ll look through the Digital Marketing career in further depth, giving you an indication of whether it’s a viable career to pursue in 2021 or not?

What is Digital Marketing?

Digital marketing is an exciting field to work in. It’s hard to believe it simply did not exist until the 2000s when the world wide web changed the way we communicated. 

As a result, the way industries offer their goods and services has changed. Any promotional campaign worthy of the name now and in the coming will incorporate digital marketing.

Traditional advertising tactics have many of the same goals as digital marketing techniques, but they are built for online mediums. Digital marketing provides marketers with a number of competing benefits, including a verifiable return on investment. 

A business can quantify how much it spends on a specific marketing strategy and compare the results to the number of leads it generates. Business owners may evaluate the efficiency using metrics and data such as views and website traffic.

As a marketer, you may come across the following sectors in digital marketing: 

  • Development of video and audio 
  • Search Engine Optimization (SEO)
  • Search Engine Optimization (SEO) (SEM) 
  • Social Media marketing 
  • Marketing via email 
  • Web design and development 
  • Editing and copywriting 
  • Data analysis 
  • Marketing and sales strategies 

The Pro’s

The advantages of working as a digital marketer:

  • New profession: Digital marketing is still a comparatively young profession. The business, according to Linkedin, is increasing every year, pays a decent salary, and has the most job vacancies. 
  • High Demand: Businesses require digital marketers — To acquire and keep consumers, every firm requires digital marketers. You know what I’m talking about! In 2021, digital marketing is perhaps the most in-demand job. 
  • Remote: Yes, you read it correctly: remote! You may make a living as a remote employee. You may work from anywhere in the world. All you’ll need is a computer and accessibility to the internet.

The Cons

  • New Upgrades: Technology is continuously evolving, so don’t be shocked if a service you’re used to becomes obsolete. Technology is thriving and advancing. Nevertheless, becoming a great digital marketer necessitates the ability to adapt to innovation. 
  • Constantly improving: For digital marketers, education does not end when they graduate from college. Every day, you must continue to learn. New technologies, tactics, and markets will either collapse or strengthen you.

How much do digital marketers make?

Digital marketing positions are in high demand, you have a lot of room to adjust your payment. One of the finest aspects of digital marketing is that it does not need you to operate in-house. You can also work from home or as a freelancer. 

If you have sufficient expertise or talent, as well as the ability to demonstrate your accomplishments, you may bargain and obtain your desired wage in this area. Varied digital marketing positions in India have numerous pay slabs spanning from 4 lakhs to 15 lakhs.

Skills required

Digital marketing is a very competitive and creative industry and individuals trying to make up their profession in this field should possess some unique skills. 

The following are a few of them: 

  • Enthusiastic – The individual must have a tremendous intention to develop something new and an inquisitiveness for new experiences. 
  • Creative-Digital Marketing is a creative industry, thus the individual should be highly creative in their work. 
  • Unique – The individual should be able to look outside the box in addition to coming up with some novel and interesting approaches to attract new consumers. 
  • Be patient — It’s vital to remember that digital marketing is sometimes a trial-and-error procedure. They must be able to be patient with themselves as well as with the procedure.

How to boost your skills

Attend networking events and seminars

Digital marketing knowledge may be found in a variety of podcasts and digital publications. However, to stay current, one must participate in different regional and worldwide digital marketing conferences. 

You will have the opportunities to contact prominent industry professionals and outstanding marketing professionals at these conventions or gatherings. Also, take advantage of a range of hands-on education programs on a range of forthcoming operations, and gain a peek of today’s market strategy’s trajectory.

Pick a curriculum and internships that are a good fit for you

A well-designed digital marketing course can assist you to straighten up your profession. An internship might be difficult, but if you’re accompanied by the appropriate team of highly skilled marketers, you can benefit from both their errors and triumphs over time. 

An assignment may enable you not only to grow your digital marketing resume and expertise but can also help you figure out what you value in a workplace.

You should now have a good concept of what abilities are needed in this industry and how to acquire them to pursue a profession in digital marketing. Because digital marketing is so diverse, you’ll usually need to get suitable knowledge and experience for the industry you want to enter. Following that, you must develop a robust portfolio and gain as much coverage as possible. 

You can always avail yourself of the advantages of social networking sites. This business has a lot of competitiveness, but it also has a lot of perks and chances. Digital marketing abilities will benefit you in this sector, as well as any other industry in which you are engaged, and will enable you to launch your identity.

Disclaimer: The views expressed in the article above are those of the authors’ and do not necessarily represent or reflect the views of this publishing house