Nobody ever said that marketing legal tech would be easy. But with some law firms and legal departments growing vexed by “aggressive” sales outreach, vendors may have to radically rethink their approach to building leads, even if it means enduring some delayed gratification along the way.
Brad Blickstein, principal at the Blickstein Group and co-head of the NewLaw practice at Baretz+Brunelle, stressed the importance of vendors investing the time to develop value-driven relationships with clients—in other words, warming up those cold calls with some genuine insight or understanding. “I think that the smart companies are going to do that. But I think other companies are going to double down on trying to skip steps where they can. If you’re owned by private equity, making the quarterly number is your No. 1 goal every quarter,” he said.
You Might Like
6 minute read
5 minute read
4 minute read
4 minute read
Law Offices of Gary Martin Hays & Associates P.C.
75 Ponce De Leon Ave NE Ste 101
Atlanta, GA 30308
Law Offices of Mark E. Salomone
2 Oliver St #608
Boston, MA 02109
Smith & Hassler
1225 N Loop W #525
Houston, TX 77008
Presented by BigVoodoo
More From ALM
With this subscription you will receive unlimited access to high quality, online, on-demand premium content from well-respected faculty in the legal industry. This is perfect for attorneys licensed in multiple jurisdictions or for attorneys that have fulfilled their CLE requirement but need to access resourceful information for their practice areas.
Our Team Account subscription service is for legal teams of four or more attorneys. Each attorney is granted unlimited access to high quality, on-demand premium content from well-respected faculty in the legal industry along with administrative access to easily manage CLE for the entire team.
Gain access to some of the most knowledgeable and experienced attorneys with our 2 bundle options! Our Compliance bundles are curated by CLE Counselors and include current legal topics and challenges within the industry. Our second option allows you to build your bundle and strategically select the content that pertains to your needs. Both options are priced the same.
Dynamically explore and compare data on law firms, companies, individual lawyers, and industry trends.
Legal Compass includes access to our exclusive industry reports, combining the unmatched expertise of our analyst team with ALM’s deep bench of proprietary information to provide insights that can’t be found anywhere else.
Legal Compass delivers you the full scope of information, from the rankings of the Am Law 200 and NLJ 500 to intricate details and comparisons of firms’ financials, staffing, clients, news and events.
September 22, 2021 – September 23, 2021
New York, NY
GCC East addresses General Counsel trends in regulatory, data protection, tech management, legal operations, and leadership.