The bin lorries with the Brio Leisure advertising.
ELLESMERE PORT residents will have an opportunity to get fit simply by taking a photo of a bin lorry.
Brio leisure, a wholly owned subsidiary company of Cheshire West and Chester Council, has partnered with Cheshire West Recycling to promote healthier lives and a healthier environment.
And as part of the campaign, which will see Brio Leisure advertising displayed on two Cheshire West Recycling wagons, residents will have the chance to win a one-month membership to Brio Leisure, taking advantage of the classes and facilities on offer.
The wagons will be on display in Ellesmere Port and Winsford and all residents have to do to be in the chance to win the free membership is to take a photo of the bin lorry in action, as well as tagging the image #briobins on Facebook, Instagram or Twitter.
A winner will be picked at random at the end of January.
Cheshire West Recycling, another council-owned company established in March 2020, provides waste and recycling services to residents of the borough. It aims to lead positive environmental change to create clean and safe environments for future generations.
Both companies have joined forces to help create positive change.
Rob Edmondson, managing director of Cheshire West Recycling, said: “The health and wellbeing of our workforce is extremely important. This exciting new initiative has allowed Brio to encourage more residents to get fit in 2022, whilst also promoting a vital message about the importance of recycling.”
Managing director at Brio Leisure, Elly McFahn added: “The ability now for Brio to have more households in the community seeing what we do regularly as the CWR lorries cover so much ground is wonderful.
“Both companies are hugely committed to supporting the Climate Emergency declared in Cheshire West and Chester and having the chance to support these messages through visuals with CWR is really important.
“On the back of that, we hope more borough residents will access all our health and wellbeing support services.”
Highlighting the synergy between the council and council companies, it is hoped this will be the first of many collaborations together to promote positive change in the community.
The council’s deputy leader and cabinet member for environment, highways and strategic transport, Cllr Karen Shore said: “It’s wonderful that council companies have been able to come together in this way.
“Cheshire West Recycling’s bin lorries are so visible in communities right across the borough, they are the perfect way to promote Brio’s health and wellbeing services. Especially with the new year coming up when many people will be making resolutions to make changes to their lifestyle.”