How much should you be spending on SEM? – Windsor Star

Author of the article:

Postmedia Solutions

Publishing date:

Oct 22, 2021  •  1 day ago  •  1 minute read

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How much should you be spending on search engine marketing?


It’s a question every business owner asks when exploring SEM to reach new customers.

SEM is marketing through search engines or paying to show up when an interested customer searches using keywords relevant to your business.

It works like an auction. You bid on keywords that will get your ads in the most prominent positions possible.

When you use pay-per-click (PPC) advertising you only pay when someone clicks on your ad.

How is my SEM budget spent?

You control what you spend on SEM by creating budgets for each campaign you manage. This means you can run separate campaigns targeting different key searches. You can set maximum amounts per month and monitor ad spending, pausing when or if needed.

An auto dealership might have different campaigns for each vehicle brand it sells. It might have one for sales and another for services, each with its own budget.

Google Ads is the most common platform for SEM and provides resources that show how Google ad costs and quality are determined.

Fore more details, visit the website .

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