How Law Firms Can Market To Growing Hispanic Community – Law360

Law360 (July 15, 2021, 1:48 PM EDT) — Hispanics comprise one of the fastest growing minority groups in the U.S., accounting for more than half of the U.S. population growth from 2010 to 2019.[1] The group’s population is also projected to grow by 82% between 2018 and 2058, compared to only 9% for the non-Hispanic population.[2]

This growth trend in Hispanic communities presents an opportunity for forward-looking law firms concerned about sustainable growth. This article guides attorneys and legal marketing experts on how to utilize this opportunity in the most effective way. 

Considerations When Marketing to the Hispanic Population 

Marketing legal services to Hispanics has its difficulties. Despite its current size in…

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