Growth Opportunities in the Global Digital Advertising Market to 2031: Rising Digital Ad Spending, Growing Internet Users and Technological Advancements Driving Market Growth – PRNewswire

DUBLIN, Feb. 21, 2022 /PRNewswire/ — The “Global Digital Advertising Market 2021-2031 by Platform (Mobile, Desktop, Digital TV and Others), Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Others), Industry Vertical, and Region: Growth Opportunity and Business Strategy” report has been added to ResearchAndMarkets.com’s offering.

The global digital advertising market is projected to reach $1,065.8 billion in 2031 with a 2021-2031 CAGR of 10.34%, driven by the technological advancement, rising digital ad spending, growing Internet users, and the prevalence of mobile phones and digital media across the world.

The report is based on a comprehensive research of the entire global digital advertising market and all its sub-segments through extensively detailed classifications. The report provides historical market data for 2018-2021 and forecasts from 2022 till 2031 with 2021 as the base year. 

In-depth qualitative analyses include identification and investigation of the following aspects:

  • Market Structure
  • Growth Drivers
  • Restraints and Challenges
  • Emerging Product Trends & Market Opportunities
  • Porter’s Fiver Forces

The trend and outlook of global market is forecast in optimistic, balanced, and conservative view. The balanced (most likely) projection is used to quantify global digital advertising market in every aspect of the classification from perspectives of Platform, Ad Format, Industry Vertical, and Region.

Based on platform, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Mobile Ad
  • In-APP
  • Mobile Web
  • Desktop Ad
  • Digital TV and Others

Based on ad format, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Digital Display Ad
  • Programmatic Transactions
  • Non-programmatic Transactions
  • Internet Paid Search
  • Social Media
  • Online Video
  • Others

Based on industrial vertical, the global market is segmented into the following sub-markets with annual revenue for 2018-2031 (historical and forecast) included in each section.

  • Media and Entertainment
  • Consumer Goods & Retail Industry
  • Banking, Financial Service & Insurance
  • Telecommunication IT Sector
  • Travel Industry
  • Healthcare Sector
  • Manufacturing & Supply Chain
  • Transportation and Logistics
  • Energy, Power, and Utilities

The report also covers current competitive scenario and the predicted supply trend; and profiles key vendors including market leaders and important emerging players.

Specifically, potential risks associated with investing in global digital advertising market are assayed quantitatively and qualitatively through a Risk Assessment System. According to the risk analysis and evaluation, Critical Success Factors (CSFs) are generated as a guidance to help investors & stockholders identify emerging opportunities, manage and minimize the risks, develop appropriate business models, and make wise strategies and decisions.

Selected Key Players:

  • Alibaba
  • Amazon
  • Apple Inc.
  • Applovin Corporation
  • Baidu
  • Facebook Inc.
  • Google, Inc.
  • Microsoft Corporation
  • Nokia
  • Sina
  • Tencent
  • Twitter
  • Verizon
  • Yahoo! Inc.

For more information about this report visit https://www.researchandmarkets.com/r/hsrerx

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