A tech start-up and digital agency, HIBOAT Media International has urged small and big organisations to leverage digital marketing to sell their products and services.
Its Chief Executive Officer, Helen Imah, who spoke in Lagos with reporters, said with access to a vast audience pool of over 4.5 billion individuals, there is no limit to what an organization can achieve by way brand awareness, lead generation, conversion, and other purposes.
She said: “Digital marketing as it stands is the future of branding. You can either leverage the opportunities at your disposal or sit back and watch as your competitor milk high return-on-investment (RoI) while your brand suffers the black sheep role.”
Helen said for organisations, using digital marketing tools is no longer an option. “It’s an absolute must that ought to be at the top of everyone’s to-do list. Technological improvements, ease of access to the internet, and other factors all contribute to the Digital Marketing industry’s enormous success.
Using various digital marketing strategies, you can provide individualised experiences to your customers. When it comes to running a smooth and user-specific experience, digital marketers have a clear advantage over their offline counterparts,” she said.
Helen said digital marketing provides an almost endless opportunity to reach a vast circle of customers through Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM). Brands have the opportunity to access tools that enable them to better target their core customers, as well as offer value to their consumers and content that is relevant to them all which could be segmented categorically, she explained.
She noted that a company without a digital presence in this 21st century has a near-zero chance of finding new customers and interacting with existing ones because they are not looking in the direction of happening trends.
“Digital marketing offers brilliant resources to track clients’ engagement and also how well your brand picks on their interest as a result of time spent,” Helen acknowledged.
HIBOAT Media is a digital agency that offers a wide array of services including web development, SEO, videography, social media marketing, graphic design, web security, UI/UX Design and promotions.