When it comes to online marketing, there are a variety of different tools that businesses can take advantage of. Pay-per-click, social media, review websites such as Yelp, and search engines are just some of the online ways that consumers come across websites of all sorts.
Search engines are one of the best ways to get clients of all types. Hair and makeup product customers, storage facility customers, personal injury clients, and so many other consumers can be found through businesses utilizing these search engines properly.
With such a promising market future, it’s no wonder that SEO (Search Engine Optimization) is utilized by an abundance of different businesses. This system creates great results, is cost-effective, and can easily be implemented and maintained. Unfortunately, many website owners aren’t as familiar with the industry of SEO.
The Search Engine Optimization Market
SEO is a growing industry thanks to its proven success and usage. Businesses all over the country and world are participating in this market, contributing to its high potential in the future. Understanding how this industry is stable and growing is important for businesses looking into utilizing SEO.
It is estimated that businesses are spending more than $80 billion on SEO services just this year. This is much higher than in 2018 when the estimated business spending for SEO was around $72 billion. Within just three years, the Search Engine Optimization market has grown substantially, and we can expect more of this in the future.
68% of online experiences begin with a search engine, representing a large portion of online traffic. In fact, 92.96% of all global traffic comes from Google search, Google Images, and Google Maps. With such high usage and acknowledgment, it’s no surprise that most businesses take advantage of this tool.
Why SEO is Important for Business
Such a large market means ample opportunities for businesses. Businesses who utilize SEO can sometimes expect 1000%+ more traffic than they would from organic social media. Of this traffic, SEO leads can have a 14.6% close rate.
Search Engine Optimization is one of the most effective forms of online marketing. It has great success rates and doesn’t cost an abundance of money to use. Even businesses with small marketing budgets can use SEO to their advantage.
Since search engines are so commonly used, SEO best practices are essential for businesses when it comes to making these engines work in their favor. Without SEO usage, websites are highly unlikely to get search engine exposure. 90.63% of websites get no organic search traffic on google, meaning their traffic relies almost entirely on SEO.
Find an SEO Agency Specializing in Your Niche
Effective SEO services such as the legal SEO agency Rankings, help websites ensure they are one of the first results within a search engine. This high ranking is the key to getting the most traffic that you can through search engines. Studies have shown that 0.78% of online users click on Google results that are on the second page. It’s advised you find an agency that specializes in your specific niche as they will be the experts in understanding your competitive landscape and how to implement an advantageous strategy for your business.
Businesses that successfully implement this type of marketing can reap the benefits this approach provides. SEO is one of the most effective ways to reach high-quality leads online and convert them into customers in the future.
Learning how to implement SEO on your own or having a professional assist you are two easy ways to make search engines work to your advantage.
Keeping up with SEO is highly recommended for businesses. Whether you are looking to maintain or increase your current customer volume, SEO is one of the best ways to do so.
Published December 23rd, 2021