Director of Digital Strategy – Q City Metro – Qcity metro

General Function

The Director of Digital Strategy works within Communications, Marketing & Public Relations to develop a content strategy for and governance of cpcc.edu.

Characteristic Duties and Responsibilities

1. Responsible for maintaining and updating the college’s cpcc.edu website.

2. Develops, directs, and implements the college’s digital marketing and communications strategy, including college website strategy, content governance and inventory and ensures the website meets all federal ADA requirements for accessibility.

3. Leads efforts to ensure the website is accessible and functional from all devices and meets the ever changing needs of prospective and current students.

4. Manages the development and lifecycle of content for respective audiences.

5. Leads and empowers the Digital Strategy Team to access and control, implement, test and tweak web-centric marketing.

6. Provides writing and editorial support for, and monitoring of, the college’s online written and video-based communications, as well as, other digital communications efforts as needed.

7. Shares best practices and resources for intranet strategy and content governance with the communications team.

8. Helps manage development of content for the college’s integrated online presence, tracks online traffic to identify trends in site usage, and regularly reviews the college’s webpages to ensure best-practice search-optimization.

9. Identifies opportunities for clients to use digital technology to enhance their overall messaging.

10. Collaborates with various cross-functional and departmental leaders to provide necessary digital marketing support services.

11. Trains content/QA coordinators as needed.

12. Performs other duties as assigned.

Knowledge, Skills, Abilities and Characteristics

• Outstanding written, verbal and communication skills and ability to demonstrate leadership and make tough decisions while exercising diplomacy and consensus building with college stakeholders

• Ability to define web architecture detailing what sites and social assets are needed and/or will be maintained

• Ability to conduct web asset audits to map a brand’s web presence and assess the effectiveness of each asset

• Knowledge of mobile marketing trends and regularly shares recommendations on tactics and strategies

• Strong knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising

• Knowledge of ADA WCAG requirements

• Knowledge of Search Engine Optimization, Search Engine Marketing, and Google Analytics

• Highly creative with experience devising effective digital assets, digital campaigns and web presence

• Understanding of best practices in storytelling through digital media

• Self-starter with excellent organizational skills with proven track record in project management and ability to manage multiple projects simultaneously

• Strong analytical skills proven marketing analytics experience

• Team-player with a positive outlook

MINIMUM QUALIFICATIONS

Minimum Requirements

Bachelor’s Degree from a regionally accredited institution and 4 to 6 years of experience in Marketing Communications, Website Management or related work with some supervisory experience