Customer Generation: Delivering on the Promise Demand Gen Forgot About – Search Engine Journal


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Need a new approach to demand generation? Looking for a different way of going to market?

Then register now for this sponsored Search Engine Journal webinar.

In this presentation, you’ll learn how to:

  • Perfectly understand and compare channel level performance using the LTV:CAC formula.
  • Boldly identify and emotionally connect with your exact persona at your ideal accounts.
  • Correctly leverage first-party data for campaign success.
  • Aggressively grow pipeline revenue via gift-giving and psychology.

Across millions of dollars of spend and hundreds of accounts, boilerplate “search marketing best practices” are struggling to drive customers for technology companies.

Garrett Mehrguth, President and CEO at Directive, will walk you through how to take a new approach, customer generation, to outperform your competition.

You’ll also get templates, tactics, and spreadsheets used on top 1% of SaaS accounts.