Brussels launches antitrust investigation into Google’s digital advertising technology practices – Illinoisnewstoday.com

The European Commission announced on Tuesday that it has launched a new antitrust investigation into Google to determine if American multinationals are abusing their position on online digital advertising technology.

The committee said According to the survey, “whether Google favored its own online display advertising technology service in the so-called” ad tech “supply chain, damaging competitors, advertisers and online publishers of the advertising technology service and violating EU competition rules. “Evaluate.

Focus on whether your company is controlling competition by limiting access to third parties to advertising user data on your website or app and using that data itself.

“Online advertising services are central to how Google and publishers monetize their online services. Google collects data used for targeted advertising purposes, sells advertising space, and also acts as an online advertising intermediary. It works, “said Margrethe Vestager, executive vice of the Commission. The president in charge of the competition said in a statement.

“Therefore, Google exists at almost every level of the online display advertising supply chain. Google is concerned that it makes it difficult for rival online advertising services to compete in the so-called ad tech stack.” She added.

According to the European Commission, spending on digital advertising in the EU in 2019 reached around 20 billion euros.

A Google spokeswoman told Euronews, “Thousands of companies in Europe are using our advertising products to reach new customers and fund their websites every day. Competitive. We choose them because they are effective. “

“We will continue to work constructively with the European Commission to answer their questions and demonstrate the benefits of our products to European businesses and consumers,” they added.

Earlier this month, Google was fined € 220 by a French competition watchdog for supporting its own service in online advertising. The company then agreed with some of Watchdog’s recommendations and said it would roll out policy changes over the next few months.

Vestager has launched a number of antitrust investigations into tech giants on alleged abuse of dominant bargaining position and slapped Google with multiple fines.

In March 2019, Brussels fined Google € 1.49 billion for imposing restrictions on third-party website contracts and preventing Google rivals from placing search ads on these websites. Did.

Brussels launches antitrust investigation into Google’s digital advertising technology practices

Source link Brussels launches antitrust investigation into Google’s digital advertising technology practices