Bluehost owner snaps up WordPress SEO tool Yoast
Newfold Digital, which owns Bluehost and plenty of different website hosting firms, has acquired the WordPress search engine optimization plugin supplier Yoast for an undisclosed sum.
The acquisition is a part of net know-how supplier’s long-term technique to empower the net success of its clients by offering them with entry to one of the best net presence instruments and companies.
President and CEO of Newfold Digital, Sharon Rowlands defined in a press release why Newfold Digital determined to amass the corporate behind the favored search engine optimization instrument, saying:
“search engine optimization is a rising want in our buyer base and important to on-line success, particularly as we see extra companies develop their on-line presence. Yoast is a widely known and revered model within the WordPress group. We’re excited to welcome them to the Newfold household and to assist enhance search engine optimization and drive guests to our rising buyer base.”
Yoast is a well-liked WordPress plugin that powers greater than 12m web sites and helps web site homeowners generate extra guests from engines like google and social media whereas additionally growing reader engagement.
On the identical time although, the corporate offers on-line programs on search engine optimization, key phrase analysis, ecommerce, WordPress and extra by its on-line academy.
As soon as the acquisition is full, Yoast will proceed to supply its world-class search engine optimization companies whereas becoming a member of Newfold Digital’s rising portfolio of manufacturers which embody Internet.com, Area.com, HostGator and others. Moreover, all of Yoast’s staff in addition to its management group will be a part of Newfold Digital.
CEO of Yoast, Marieke van de Rakt offered additional perception on how the deal will permit Yoast to stay probably the greatest WordPress search engine optimization plugins, saying:
“We’re excited to hitch Newfold Digital to proceed our mission of search engine optimization for everybody by leveraging the main international portfolio of net presence manufacturers. We’re assured that the power and management Newfold Digital offers will assist to make sure Yoast stays essentially the most used search engine optimization plugin for WordPress for a few years to return and can gasoline future innovation.”