submitted | Alice Echo News Journal
Small business owners are passionate, dedicated individuals who have accumulated years of expertise in an industry. Often, through time and experience, they have found ways to improve processes and use that knowledge to the benefit of their customers and clients. However, one aspect of business ownership that they may not be as familiar with is marketing.
To overcome their lack of experience in attracting new business, many small business owners turn to marketing agencies and firms to handle their online presence or advertisement needs. Unfortunately, the demand for these services opens the opportunity for scammers to take advantage of small business owners. BBB Scam Tracker receives multiple reports across the nation of phony businesses tricking small business owners into signing monthly contracts for services that are never rendered.
How the Scam Works
A small business owner seeking a low-cost marketing service discovers a company that offers exactly what they are looking for. The company may claim to offer public relations, search engine optimization or other general marketing support for a low monthly fee, often promising amazing results.
Once a small business owner signs up and submits payment, the company becomes difficult to communicate with. They may constantly postpone or delay promised marketing materials, such as social media posts, graphics or logos. In many cases, getting in touch with the company once payment has been processed becomes nearly impossible and canceling the service is unachievable.
One victim reported to BBB Scam Tracker that a marketing service “refuses to cancel my service so they can automatically re-bill me for a service I don’t want. I have a pending chat response on Facebook, their website and via their email. They are ignoring me.”
How to Spot Fake Services
Research companies thoroughly before hiring. Spend the time to research and get to know the company well before contacting them. Make sure their website is professional and their social media accounts are real. Search for customer complaints and reviews about their services on BBB.org. Legitimate marketing companies take pride in their digital presence because it is often the most requested service of their clients and provides an opportunity to demonstrate their capabilities.
Check the contact information. If the company possesses both a social media presence and a professional website, be sure to check for their contact information. If the company has no telephone number or physical address, that is a sign it may not be legitimate. If a telephone number is listed, call it to make sure it is in service and if a physical address is provided, look it up to see if it is associated with the company name.
Reach out to references. Reach out to the references provided by a company to verify they have not been fabricated. Make certain it is possible to contact the people on the list and research their names online to make sure they are real people with legitimate small businesses.
Understand what you are paying for. A reputable company will be able to clearly describe its services and the expected timeline to receive marketing materials before a potential customer pays for those services. Spend the time to understand the services, their scope, how they will be delivered (email, mail, social media posting, etc.) and when they will be provided. If any of these elements are unclear or if details about payments are vague, look elsewhere for services.
Use protected payment methods. Never send money to a person or company via wire transfers, cryptocurrency or pre-paid debit cards. If someone demands payment in of these ways, it is probably a scam. Even if using a well-researched and trusted company, BBB recommends always paying with a credit card for the additional protections it provides in case problems arise and you would like to dispute charges.
For more business tips, visit the BBB Small Business Resources page on BBB.org/SmallBusiness.
If you’ve encountered a scam targeting small businesses, report it to BBB Scam Tracker. Information provided may prevent another person from being a victim.
ABOUT BBB: For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. In 2020, people turned to BBB more than 220 million times for BBB Business Profiles on 6.2 million businesses and Charity Reports on 11,000 charities, all available for free at BBB.org. There are local, independent BBBs across the United States, Canada and Mexico.