UpdatePromise, the leading Consumer Experience SaaS solution in the automotive industry, becomes an Audi approved vendor for their Technician Video Walk-Arounds.
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“Today’s consumer expects a digital experience. According to Wyzowl (www.wyzowl.com) people watch online videos an average of 19 hours per day. 88% of those same people say that they’ve been convinced to buy a product or service by watching a brand’s video.” Says Brandon Nixon, national sales director at UpdatePromise. He also adds, “UpdatePromise’s data shows a direct correlation in upsells when dealers include a video showing their vehicle and explaining technicians’ findings to the customer when recommending additional repairs or services. The videos result in increased consumer trust, sales, and profits.”
Audi USA provides incentives to their dealerships that utilize an Approved Technician Video Walk-Around Provider such as UpdatePromise to meet the expectations of today’s consumers.
UpdatePromise is an all-inclusive CEMS focused on fixed operations that helps dealerships build trust with their customers, increase retention, and increase profits with its Video Walk-Around feature. Additional CEMS Video features include:
- Draw or create mark-ups directly over videos and photos to demonstrate issues.
- Internal notes for technicians to effectively communicate to advisors.
- Talk to text options to reduce time spent typing notes.
- Advisor review and approval before sending to customers.
“Our strategic partnership with Audi USA will incentivize more dealerships to adopt the Video Walk-Around technology to meet the demands of today’s digital consumer.” Says Curtis Nixon, president and CEO of UpdatePromise. “The future success of any dealership is dependent upon innovation within the Fixed Operations department. More importantly however, is the ability to provide dealer principles and decision makers with transparent data about their Fixed Operations that will allow them to make informed, data driven decisions. The Audi USA Video Walk-Around program provides that transparency with the addition of the data and analytics provided by UpdatePromise.”
UpdatePromise dealerships see an average ROI increase of 15-20% in dollars per repair order (DPR) within 60 days of adoption. Audi Lakeland, a dealership Powered by UpdatePromise, increased their DPR revenue by 7.7% as a result of adopting the CEMS platform. The dealership realized a remarkable increase in upsell dollars of 80% and an overall sales increase of 31%.
“Since implementing UpdatePromise, the Qvale Auto Group has been able to connect our customers to the service process providing unparalleled trust and transparency.” Drew Benson, Qvale Auto Group’s Technology Process Manager also adds, “By equipping our factory trained technicians with a video inspection tool, we are able to visually and audibly explain to customers what they are buying and a price breakdown of their services. When they receive a video that is transparent, there are no doubts or questions that the typical consumer feels when they receive a phone call telling them they need to spend more money for the vehicle’s maintenance.”
To participate in the Audi USA Technician Video Walk-Around incentive, contact [email protected]promise.com or schedule your demo here.