AOTY HK winner New iMedia reinforces business strength with data analytics and China marketing – Marketing Interactive

new imedia solutions badgeNew iMedia Solutions (New iMedia), a Hong Kong-based digital marketing agency equipped with over 13 years of experience, provides full-service digital marketing solutions to achieve client’s business objectives. Throughout the past decade, we have been extensively recognised with more than 120 significant awards from numerous remarkable institutions and being trusted by over 10,000 clients. As a leading digital marketing agency, we are badged with Premier Google Partner, Yahoo Gold Authorized Reseller and Preferred Facebook Marketing Partner, offering creative, precise and comprehensive digital solutions such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), programmatic ad, creative services, to name a few. We have forecasted the big opportunities from mainland China, therefore we are now expanding the scope of our services by the partnership with Weimob, helping clients seize the larger market with WeChat Mini Program.

Automation and big data

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How do we achieve the best? Indeed, there has been an obvious upsurge in the usage of machine learning and automation in the past decades. It helps marketers with collecting and making use of big data, monitoring ad campaigns constantly and intelligently, finally executing timely and effective optimisation. Taking advantage of the rapid development of machine learning, we developed several digital tools such as Hourly Alert System and in-house Negative Keyword Automation System to further enhance our efficiency. Our tools can screen out underperforming SEM keywords – hence ad campaign is optimised, every budget is spent wisely and cost-efficiency is finally achieved.

To provide more precise insights, we owned a database “iMatrix” with continuous optimisation throughout the years. This platform contains more than 180,000 keywords and five billion impressions generated from over 40 industries, enabling us to discover valuable and actionable insights into different angles.

For our clients, we had another smart tool namely “iMedia Platform”’ when it comes to monitoring. This system allows our clients to oversee the ad performance without any time and geographic limitations. They can instantly generate ad performance reports for multiple solutions handily, including Google, Yahoo/Bing, Facebook and YouTube ad.

Newly launched – iMedia Keyword Planner

We are now moving one step forward – “iMedia Keyword Planner”, our newly developed keyword tool integrating with Google API. Users can study accurate keywords that benefit their SEM campaign, as well as receiving an estimation on the search volume and average Cost-Per-Click (CPC) of chosen keywords. Altogether with the system and our expertise, we can provide more trusty opinions, better plan advertisement budget, optimise ad campaign with the best budget and transform more valuable insights.

Creativity and innovation

Except for staying on top of meshing with the technology trend, creativity is also a key to success – it helps audience identify a brand, enhance engagement and drive sales. Our creative talents are always riding on their professional knowledge to tailor the holistic creative solutions to different businesses, involving creative idea generation, photo shooting, multi-media design and production, website development and so on to fulfill all kinds of needs. Over the years, our creative team has generated numerous interactive creatives to impress the audience, including an AR filter for Sport.b and 360 degrees game for Coach. Contact us to start your unique and outshining solutions with us now.

group photo16 9This article is sponsored by New iMedia Solutions.