In today’s fast-paced society, catching and holding the attention of website visitors can be difficult. Sometimes, it feels like you’re fighting the whole of the internet for just a few seconds that could make the difference between going unseen and getting your content in front of the right eyes.
While it does feel difficult, it’s certainly not impossible! Video content is one of the most popular trending methods for attracting website traffic and keeping your site views up. Videos are a smart choice for content because they engage visitors in a personal, immediate, and impactful way.
However, the sky’s the limit when it comes to creating relevant video content. The bad news is that sometimes this can be overwhelming. Not knowing where to begin can be enough to keep you from starting altogether. Whether you’re looking for a webinar platform for your videos or wondering how to become an influencer with video content, the options are so vast that the start is often intimidating.
The good news is that there are several proven ways to jump into using video content with a splash. Social media browsers and potential website visitors will typically stop scrolling or will halt from clicking away when they encounter one of several types of tried and true video content methods.
If you’re curious about which of these popular types of video content could be right for you, stick around and keep reading!
#1 Embed a Video Into a Blog
Many brands and online presences already utilize a blog to connect with potential customers and site visitors and make a lasting impression. What better way, then, to get your toes wet in the world of video content than to use one to enrich your next blog post?
Sadly, the written word simply does not catch our eyes quite like it used to. It’s been proven that photos and videos are a better match for the modern attention span. Not only does embedding a video in your blog increase your post’s chances of being read thoroughly, but it leaves a more lasting and thorough impression than a standalone blog post would.
If you’re looking to generate more website traffic, an embedded video is the perfect way to increase conversion and boost search engine optimization, making your brand more visible and accessible to those who might be interested in it.
Of course, you can also try a presentation tool to format your video before you embed it. These tools allow you to arrange videos or other media in a sequential way, which can be perfect for a series of blog videos.
#2 Webinar Recording Video
Webinars are a great way to engage with your audience over a live channel. Only on live video, you can truly engage with your visitors and attendees. The live interactions, like polls, Q&A, and live chatting create a sensation of actually being there with the host.
The problem with live webinars is that they’re often hosted once and the content is then gone forever. But it doesn’t have to be that way. The best webinar platforms allow you to record the live webinar session and automatically send that to everyone who attended the webinars.
What’s more, you can re-use the webinar recording video to engage even more visitors. Once you have the webinar video, edit it to trim out some unnecessary bits and only leave the “meat” of the video. Don’t worry if it gets way shorter – it’s better to have a short and on-point video rather than a long video that’s dragging and doesn’t get to the point.
The webinar video recording also unlocks a new marketing channel for you – automated webinars. By setting up an automated webinar funnel, you’ll be putting your lead generation on autopilot. Visitors can register and view the webinar without you actually having to be present in the webinar session.
#3 How-To Video
Once you’ve got an embedded video experience under your belt, it’s time to level up and branch out to a new kind of video content to engage web visitors.
How-to videos are proven to be some of the most popular videos across the internet, and there are many reasons for this. In the age of YouTube, it’s become increasingly easy to search the internet for videos teaching us how to do new things.
On principle, this makes how-to videos very valuable to potential watchers simply for the knowledge they have to impart. But, on a deeper level, how-to videos are worth much more than their surface-level offerings.
Video viewers will come back again and again to a content presenter with whom they connect. If you present relevant information in an interesting, helpful, and unique way, you guarantee increased traffic for your website and growth in brand loyalty. One means of doing this is to use screencasting. This entails capturing your own screen on video. Not only is this perfect for how-to videos, but it’s a way to personally connect to your audience.
And of course, if you are selling or promoting a product or service of any kind, a how-to video is the perfect way to introduce potential customers to the product, get them familiar with how it works, and help them take a big step toward feeling comfortable and familiar enough to try it for themselves.
#4 Meet the Team Video
When a visitor clicks into your website, it is, in a way, like welcoming them into your home. In a few simple clicks, they should have access to information educating them about who you are, what you do, what’s important to your brand, and why they should interact with it.
Even if your website already has these components, the addition of a “meet the team” video will do wonders for helping visitors feel more at home on your website and get a better sense of who you are and what you’re about.
Source: Kartoffel Flims
With video content like this, it’s the perfect opportunity to let your creativity shine. Focus on the most unique and integral parts of your brand and your values. Brainstorm about your ideal customer demographic and tailor every aspect of your video to what that group would most like to see.
When visitors come to your house, you greet them at the door with a smile, with your home tidied up and maybe even cookies in the oven. Utilizing a “meet the team” video on your website is the technological equivalent of the warm smell of freshly baked cookies beckoning visitors to come in, get comfy, and stay awhile.
#5 Personal Video Proposals
Not all videos are meant to engage all the visitors to your website. The more personalized video you can record, the more special and engaged the viewer will feel. A little personal touch can go a long way.
Sales and marketing proposals that are recorded on video make the viewer feel really special, because the video was made specifically for them and only them. That’s a great way to appear unique and stand out from the crowd. This is something that sets you apart from your competitors and you can bet your prospect will remember you.
Furthermore, the video format lets you explain and show the entire process of how you’re going to achieve the results that your potential customer or prospect wants. They don’t want to read long documents or scan through dozens of pages to put the picture together. Instead, they want complex problems and solutions explained to them in a clear and coherent way, so that it will make sense for them.
Another benefit of recording the sales/marketing proposal on video is that the prospect will hear your voice and see your face. This will make you appear more authentic and trustworthy. It shows that you’re not trying to hide behind the scenes. Instead, you’re actually proactively and transparently showing yourself and sharing your knowledge. It’s not always easy, but it will pay off, precisely because it is not easy.
#6 Behind the Scenes Video
At the end of the day, we all like to be reminded that even the mightiest among us are still only human, the same as we are. In this age of grandiose marketing campaigns and Instagram filters, it can be rare for content creators to give viewers that humanizing, authentic peek behind the curtain.
And when they’re allowed to see behind the scenes, website visitors and social media browsers love it. Both the feel of exclusive, VIP access and the often more raw and unedited quality of behind-the-scenes footage helps viewers to feel connected to a brand.
Not only does this type of content facilitate brand connection and loyalty, but also trust. Browsers are far more likely to trust brands that they perceive as being open and honest with them than they are to trust ones that appear closed-off and like they’re hiding something.
Regardless of what your brand represents, using a behind-the-scenes video to give visitors a glimpse into the truth of what you do—be it good, bad, or ugly—will go a long way to engaging visitors and keep them coming back for more content from your brand.
As technology and digital trends continue to advance and change, one thing that’s likely to not change any time soon is the popularity of videos for content marketing. Video marketing has several benefits for both, small as well as large businesses. It can foster connection and convey authenticity in a way that other forms of content simply can’t do.
If you’re new to video content marketing, then don’t worry! Start out with one of these creative ways to use video content to engage your viewers. Although it may be daunting at first, the increased traffic and engagement you’ll build will be more than worth it. Just be sure you manage your time wisely, as creating a video can be a lengthy process!
Author: Yash Chawlani
Yash Chawlani is a Freelance Content Marketing Strategist who is known by his personal brand Merlin. He specializes in SEO and Social Media and helps B2B and SaaS companies out there with his top-notch content strategies. In his spare time, you can either find him in the gym or on the… View full profile ›