5 Free Online Courses for Digital Marketers – Illinoisnewstoday.com

Digital marketing skills are important not only to those who actually work in the field, but also to entrepreneurs.

Even if you’re past a very early start-up day and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business and knowledge of digital marketing campaigns. Can provide monitoring with.

Check out these 5 top free online courses to build your digital marketing skills:

1.1. Google Online Marketing Challenge

Over the last eight years, more than 100,000 people from more than 100 countries have participated Google Online Marketing Challenge..

Marketing Challenge is an online course with modules covering introductory digital marketing, search engine marketing, search advertising, display advertising, mobile, social, analytics and video, making it one of the more comprehensive courses for beginners. It has become. However, it’s also unique that Google offers learners a $ 250 AdWords budget for three weeks to run business or non-profit online advertising campaigns. The most successful learners can also win prizes from Google.

If you are looking for a free online digital marketing course with a competitive angle and hands-on experience elements, this is a great option.

2.2. WordStream PPC University

PPC University Is a completely free online learning resource created by my own former company, WordStream, to improve your PPC and digital marketing skills.

Wordstream has access to thousands of accounts and spends billions of dollars on PPC advertising. Over the years, small businesses have struggled to manage their accounts in a cost-effective way, producing powerful results. .. The three streams offer lessons for beginners to advanced users, along with additional modules for social advertising.

You can also access numerous webins and white papers to enhance your digital marketing education. Best of all, everything is mobile-friendly, so you can learn on the go whenever you have time.

3.3. Social Media Quick Starter Digital Marketing Course

Constant contact Social media quick starter Emphasize the opportunity to integrate email with social media marketing to maximize the impact of both channels.

In a series of step-by-step lessons, learners can learn digital marketing tactics for Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, blogs, online listings and review sites. The course structure is ideal for beginner-level marketers, combining components such as glossaries and how-to guides with hands-on examples of real-world lessons.

4.4. Inbound Digital Marketing Course and Official Certification

HubSpot Academy currently offers a very comprehensive digital marketing course. Over 3,000 students attending Udemy.. Over 4.5 hours of instruction in 38 lectures are included at a completely free and low price.

Participants will work with the basics of inbound marketing, SEO, landing pages, blogs, conversion optimization, lead nurturing, email marketing, and how they all work together to create a cohesive, more effective inbound marketing strategy. Learn how it will happen.

After the certification exam, graduates will receive a resume or LinkedIn profile badge to show that they have developed their marketing skills at HubSpot Academy.

5.5. Allison Free Diploma in E-Business

Allison is a large online learning community with over 6 million registered users, offering standard-based certification courses completely free of charge.

Developed by Mike Feerique, a pioneer of free online courses, Alison was founded in 2007 and was the first Massive Open Online Course (MOOC) provider.Today you can take a free digital marketing course E-business diploma Build skills such as search optimization, Google Analytics and AdWords, campaign tracking and integration, revenue analytics, and digital measurement.

And of course, if you want to make yourself truly irreplaceable to any organization (including your own startup), you need to learn how to code.

Each of these five courses provides guidance on how to improve your digital marketing knowledge and performance, and puts you on the path to maximizing results.

The version of this post was first published Inc.com..