Car-buying has dramatically changed. Car buyers no longer look at ads in magazines and print newspapers to decide where to buy vehicles. The business has moved online, giving consumers more power and an active role in the car-buying process.
Everything has been fully digitized, and you don’t need to go to a dealership to buy a car. You can shop for a car online, pay for it, and have it delivered to your doorstep. Some auto companies have been around for decades because they know how to change with the times. Here are four marketing strategies they use to boost sales.
1. Customer Reviews
Good reviews have a better influence on buyers than adverts. One report on the impact of online research shows that 45% of consumers read product reviews before buying something. Encourage your customers to leave good reviews on different social media platforms. Monitor the reviews and address any negative feedback on time.
Properly handling customer complaints is a great way to build social proof. It reassures potential customers that you’re committed to making things right whenever a problem arises. Go the extra mile and create customer success videos and stories. You can use the videos and stories in social media ads or place them on your website.
2. Ranking First on Google
Up to 89% of shoppers start their buying process on a search engine–especially Google. Since most people trust Google, it’s important to do all you can to make your dealership’s site show up first for different queries. People mostly click the first link and don’t bother scrolling down–they only do if they don’t find what they are looking for.
You can create an effective Google Ads Strategy because ads get displayed at the top. Google ads increase leads and customers because they allow you to focus on the people who are looking for what your business offers. You can continually refine your ads so that only people looking to buy your products are sent to your website.
3. Captivating Social Media Posts
The best brands know how to use social media to their advantage. There are now 4.2 billion active social media users and they don’t just use the platforms to connect with their family and friends, they also buy stuff. Most people spend 2.5 hours every day on social networks.
In those 2.5 hours, you can capture their interest and develop a relationship with them, build brand awareness, and make sales directly within the platforms. Facebook, Instagram, and Twitter are the best platforms for businesses, but you can also consider YouTube. Use call-to-actions (CTAs) in your posts to get people to take action immediately. For example, you can add an attractive car photo to each post and write that you’ll give a 5% discount to the first 5 car buyers
4. User-Friendly Websites
Ensure your website takes the least amount of time to load—three seconds or less. People will quickly move to another one if it doesn’t. More people search for stuff on mobile devices, so make sure your website is mobile-friendly. Statistics show that in 2018, 63% of clicks on Google ads in the US came from mobile devices.
About The Author: Aqib Ijaz is a content writing guru at Contenterist. He is adept in IT as well. He loves to write on different topics. In his free time, he likes to travel and explore different parts of the world.
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