2021 MarTech Breakthrough Awards Recognizes Martech & Adtech – Martechcube

MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry, today announced the results of its fourth annual MarTech Breakthrough Awards program, showcasing technologies and companies that drive innovation and exemplify the best in marketing technology solutions across the globe.

“The pace of change today is incredibly challenging, with consumer behaviors harder and harder to predict, and marketers simply cannot expect that their traditional marketing strategies and tactics will continue to be effective,” said James Johnson, Managing Director at MarTech Breakthrough. “With a dynamic set of intelligent tools and platforms to choose from, marketers can tackle these challenges head-on and deliver growth, as well as outstanding customer experiences. We are thrilled to once again recognize these “breakthrough” marketing, sales and advertising technology solutions that promise to deliver greater measurability, targetability and effectiveness for organizations around the world.”

The mission of the annual MarTech Breakthrough Awards program is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.

All award nominations were evaluated by an independent panel of experts within the MarTech industry, with the winning products and companies selected based on a variety of considerations, including innovation, design and user-experience, as well as overall technological advancement for their respective categories.

The 2021 MarTech Breakthrough Award winners include:

Industry Leadership

Best Marketing Attribution Solution: Marchex

Best Overall Account Based Marketing Solution: MRP Prelytix

Best Overall Marketing Campaign Management Solution: ProQuo AI

Best Use of AI in MarTech: iClick Interactive

Best MarTech Company CEO: Abhishek Gaur, Verticurl

Best MarTech Startup: Piano

Best Overall MarTech Solution: Integrate

Best Overall MarTech Company: CM Group

Marketing Automation

Best Marketing Automation Platform for SMB: Sendinblue

Best Marketing Automation Platform for Enterprises: Mapp

Best Marketing Performance Management Solution: Perform[cb]

Marketing Automation Innovation Award: Kaspien

Content Marketing

Best Content Writing Service: Vivial

Best Content Sharing Platform: POSTOPLAN

Best Marketing Resource Management Platform: Ziflow

Best Overall Content Marketing Software: Snappy Kraken

Best Overall Content Marketing Company: Theorem

Website

Best E-Commerce Web Platform: Mailchimp

Best Content Management Platform: Cloudinary

Best Overall Web Content Management Solution: Fabrik

CRM

Best Enterprise CRM Solution: Tinyclues

CRM Software Innovation Award: Introhive

Best Overall CRM Solution: SugarCRM

Conversion Optimization

Best Overall Conversion Optimization Solution: Rokt

Email Marketing

Best B2B Email Marketing Solution: GetResponse

Best Overall Email Marketing Company: Klaviyo

Video Marketing

Best Overall Video Marketing Company: Spectrio

Loyalty and Referral Marketing

Best Overall Loyalty Marketing Platform: SessionM, A Mastercard Company

Search Engine Marketing

Best PPC Optimization Platform: Skai

Best SEO Platform: Rio SEO

AdTech

Programmatic Marketing Innovation Award: AdTheorent

Best Display Advertising Platform: Kevel

Best Overall AdTech Solution: MGID

Best Overall AdTech Company: AdColony

SalesTech

Best Price Optimization Solution: PROS

Best Sales Enablement Software for Enterprises: Emissary

SalesTech Innovation Award: Zilliant

Social Media

Best Social Media Scheduling Software: Hootsuite

Best Social Media Distribution Software: FMG Suite

Best Overall Social Media Management Platform: SOCi

Influencer Marketing

Best Influencer Marketing Management Platform: True Influence

Influencer Marketing Innovation Award: Vericast

Best Influencer Marketing Company: Captiv8

Conversational Marketing

Best Online Chat Solution: Terminus, Terminus Chat

Best Overall Conversational Marketing Company: Ada

Mobile Marketing

Best Location Based Marketing Platform: InMarket, GeoLink

Best Overall Mobile Marketing Company: Vibes

Data, Analytics & Intelligence Tools

Best Contact Database Solution: Infutor

Best Customer Data Platform: BlueConic

Best Predictive Analytics Solution: Goodway Group

Best Interaction Data Analytics Solution: OMD, Fast Start Dashboard

Best Overall Marketing Analytics Solution: Nielsen, Nielsen Integrated Outcomes Measurement

Customer Experience

Customer Experience Innovation Award: Acxiom, Acxiom Real-Time Personalization Platform

Event Management

Event Management Innovation Award: Cvent

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